If you’re not using Google Ads Editor to build and bulk-edit campaigns, you’re wasting time. Full stop.

These are the six cheatcodes we use every single day to stay fast, focused, and in full control.

1. Only Download What You Need – Active Campaigns Only

There’s no need to bring in the entire account when you’re just making edits to live campaigns.

Narrow your download scope – grab only active campaigns or only Shopping if that’s what you’re working on. It’s quicker, lighter, and cuts out 80% of the noise.

2. Saved Presets for ‘Item Types to Download’

Most people never touch this feature, and that’s a huge mistake.

Ads Editor lets you choose exactly which entities to download. I’ve got saved presets for:

• Default – basic campaigns and ad groups
• Bidding – campaign + bidding strategy data only
• Barebone – campaign shell without ads or keywords
• Ads – useful when you’re only updating RSAs or headlines

This keeps things tidy and saves you from scrolling through irrelevant data every time you open Editor.

3. Saved Filters: Active, Biddable, and Errors

Saved filters are my day-to-day workhorse. Without them, it’s like flying blind.

Here are three I rely on:

• Active – status = enabled and ad group status = enabled
• Biddable – product group type = biddable (great for Shopping campaigns)
• Errors – view = items with errors (for a pre-upload QA sweep)

Once these are saved, they work across any account.

4. Find and Replace – With Duplicates

You’re probably already using Find and Replace. But here’s the trick – duplicate while you do it.

Let’s say you’ve got 50 headlines with “Summer Deals” and you want a variant for A/B testing. Duplicate them, then Find and Replace “Summer” with “Winter”. Boom – two variants, no manual rewrite.

It’s perfect for replicating campaigns, building keyword variants, or just speeding up creative updates. Bonus: avoids the formatting chaos that comes with copy-pasting between campaigns.

5. The RSA Overview Trick

Want a quick, visual sweep of your RSAs? Go to the Responsive Search Ads tab, then:

• Change your columns to show all headlines
• Select all and bulk edit

You get a clean overview of all RSA copy at once. Whether you’re aligning messaging across campaigns or just catching a stray typo, this trick turns a tedious task into a five-minute job.

6. Custom Rules – And Turning Off the Defaults

This one’s a bit nerdy, but it’s a game-changer.

We build campaigns programmatically through tools like Channable, which means a lot of garbage can sneak in – wrong targeting settings, mismatched final URLs, or paused ad groups that shouldn’t exist.

So we build custom rules to catch them. My go-to?

• Rule: targeting setting ≠ targeting
  Catches all the dumb defaults that creep in and stops them before upload.

Most of the built-in rules? Disable them. They’re too noisy. Build your own rules that actually match your workflow. Once you do, your QA process tightens up fast.

7. Use Drafts Like a Sandbox – Then Upload in Chunks

Here’s one people overlook: use drafts as a testing ground.

When working on a big batch of changes, I’ll build everything in a draft first. It lets me:

• Review edits without pushing live
• Spot structural issues before publishing
• Upload changes in chunks (especially useful when Editor starts lagging)