Insights Hub

Discover Marketing & PPC Industry Trends & Insights.

Author: Jake Cronin, Paid-Ads Specialist

analytics

How to Use Google Analytics with PPC Campaigns

How to Use Google Analytics with PPC Campaigns in 2025 Running a successful pay-per-click (PPC) campaign isn’t just about getting clicks—it’s about understanding what happens after the click. That’s where Google Analytics 4 (GA4) comes in. With privacy regulations tightening and third-party cookies disappearing, GA4 has become an essential tool

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How AI is Revolutionising Pay-Per-Click Advertising

The world of pay-per-click (PPC) advertising has always been fast-moving, but the rise of artificial intelligence (AI) has taken things to a whole new level. From automating tedious tasks to delivering real-time insights, AI is changing the way businesses run PPC campaigns, making them smarter, more efficient, and more profitable.

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Mastering Keyword Match Types in Google Ads

Mastering Google Ads Keyword Match Types: A 2025 Guide to Smarter Spending If your Google Ads budget keeps vanishing without delivering the results you expect, your keyword match types could be the culprit. At HOC-Digital, we’ve helped businesses fine-tune their targeting, and one thing is clear—getting match types right can

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10 Google Ads Mistakes That Are Killing Your ROI in 2025

Google Ads remains one of the most powerful tools in digital marketing, processing billions of searches daily. This immense search volume presents businesses with a golden opportunity to attract their ideal customers. But let’s be honest—running a profitable Google Ads campaign isn’t as easy as setting it up and hoping

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