1. Cut ads that are 20% above target CPA If an ad is significantly over your target CPA, it’s dragging down your efficiency. We pause anything that’s 20% above the benchmark – no emotion, just numbers. Better to reallocate that spend to what’s working. 2. Launch new creatives into the
If you’re running Google Shopping or Search campaigns for an ecom brand, these quick wins can make a noticeable impact. Most brands miss them – don’t be one of them. 1. Got a first-time buyer discount? Promote it in your Shopping Ads If you’re offering a welcome discount for new
Agencies get laser-focused on boosting LTV, while the fundamentals of cash flow get overlooked. And here’s the issue – LTV is a time-based metric. You don’t earn it overnight. What you should be aiming for is LTV growth inside 90 days. After that point, the financial strain kicks in –
Not every brand needs a complex setup. The structure depends on how much you’re spending, and more importantly, how fast you’re looking to scale. At £1k/day, keep it lean and focused With smaller budgets, simplicity wins: If an ad performs well in testing, I might bump the budget within its
If you’re relying solely on Performance Max, chances are you’re seeing poor results – and wondering why. Here’s what usually happens: But pair Performance Max with the right Standard Shopping structure, and everything changes. Step 1: Launch a focused Standard Shopping campaign Start with an aggressive approach – low target
If you’re in e-commerce, chances are you’ve been told to track your returning customer rate. On the surface, it sounds like a retention metric – a measure of how well you’re keeping customers coming back. But here’s the truth: it’s not about retention at all. Let’s break it down properly,
Struggling with Facebook ad performance?Your metrics are already telling you why – you just need to know how to read them. Here’s a simple breakdown of the key signals – and what they actually mean for your creative. 1. High Hook Rate, Low Conversions People stop scrolling – but don’t
One of the biggest mistakes I see from agencies? They dive straight into Google Ads. Changing campaigns. Rebuilding structures. Shuffling keywords. All before they’ve even understood the business they’re working with. Before a single ad is touched, we take a step back and look under the hood of your brand.
Step 1: Make Your Shop Look Trustworthy Step 2: Get Reviews – Fast Step 3: Start with Paid Traffic Step 4: Hire 3 Consistent Creators Step 5: Repost Winning Videos Step 6: Run Spark Ads from Creator Posts Step 7: Go Live Daily Step 8: Work with Rising Creators Step
Step 1: Identify Your Real Competitors Using Auction Insights Before you go searching the web for brand names you think you’re competing with, take a look at Google’s own data. In your Google Ads account, head to the Auction Insights report. This tells you exactly which advertisers are appearing alongside
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