About

Small team.
On purpose.

HOC started in Lancashire as a one-man PPC operation. It still kind of is. We take on the work we're excited about and stay small on purpose.

Christian Horne, founder of HOC Paid Media
01 · The founder

Christian
Horne.

Christian has spent nearly a decade running paid media. HOC is what he built when the agency model stopped making sense.

Bangor University, then in-house, then agency-side. Multi-million-pound budgets across B2B, B2C and DTC. Wedding venues. Property. Logistics. Coffee. The brands that stayed are the ones on the wall here.

He started HOC because most agencies churn through accounts. Junior handovers, PMax black-boxes, vanity reports. The alternative is a small consultancy run by senior hands. That's what HOC is. That's what it stays.

Connect on LinkedIn
Trusted by ambitious brands
AGA Sourcing
Avidly
Boutique Homes
Fulfilment Crowd
Hurren & Hope
James' Places
Lifestyle Furniture
02 · How we think

What we stand for.

Belief #1

Consultancy over agency

We sit with you. We ask the awkward questions. We don't just run ads.

Belief #2

Small is a feature

Hard cap on client roster. So every account gets real attention.

Belief #3

Lancashire-first

We love supporting local. But we work UK-wide.

Belief #4

Boring honesty

If we can't move the needle, we'll tell you. Probably suggest someone who can.

03 · Industries

The work we say yes to.

We pick our clients carefully. These are the industries where we have real depth.

White floral wedding ceremony aisle with gold chairs
Industry

Weddings

Venues, planners, wedding-tech.

See weddings
Hand-made empanadas on a wooden board with fresh coriander and salsa
Industry

Artisan food

Premium DTC, small-batch, seasonal.

Coffee beans, ground espresso and a latte on wooden boards
Industry

Coffee

Subscription DTC, wholesale, cafés.

Tan suede brogue shoes on a blue leather hide
Industry

Footwear & apparel

Performance ecom, brand-led growth.

Clitheroe Castle and the Lancashire countryside from the air
Industry

Local services

Lancashire-first. Trades, hospitality.

Your industry?

Get in touch.

If it's not a fit, we'll say so. And point you somewhere that is.

Start a chat
04 · Partners

People we trust to refer.

When a project needs senior strategy, SEO, PR or creative, we don't do it ourselves. We bring in people we know.

Want to chat?

30-min discovery call. No pitch deck, no pressure. We'll ask about your business and you'll ask whatever you like.