B2B & B2C PAID ADVERTISING AGENCY

Dominate Google
Ads Paid Search

NO OBLIGATION MEETING

free custom audit

PROVEN SCALING SYSTEM

39+ Global Partnerships

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Long-Term Partnerships

Lead Gen<br>Experts
Lead Gen
Experts
Helen Mills,
James' Places
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Working with HOC has been a game-changer for James' Places. Since the start of our working relationship, our online bookings and submissions have skyrocketed. Their Google and Meta planning and execution has been outstanding.
Delivering Great<br>Results
Delivering Great
Results
Katie Shepherd,
fulfilmentcrowd
Read More
Christian, Jake, and the team's knowledge of paid advertising is second to none. They’ve consistently come through with thoughtful strategies and have delivered great results for fulfilmentcrowd.
Talented<br>Team
Talented
Team
Rikki Lear,
Imagine Growth
Read More
Fantastic PPC agency! They quickly understood our goals and delivered impressive results with a targeted strategy. We've seen a big increase in quality leads since working together with HOC.. Highly recommend.
Brilliant<br>Ad Agency
Brilliant
Ad Agency
Daniela Morales,
Avidly
Read More
Professional and reliable white-label PPC team. Their expertise and thorough approach have positively contributed to our client campaigns. Communication has been clear and efficient, and they consistently meet expectations.
Excellent<br>Paid Ads Partner
Excellent
Paid Ads Partner
Jack Kendall,
Novocoy Ltd.
Read More
A team that quickly understood our goals and delivered on their prognosis. Our growth targets have been met YOY, enabling us to increase our media spend and recruit new staff. Happy to recommend their services.
Highly Efficient<br>Agency
Highly Efficient
Agency
Mark Hurren,
Hurren & Hope
Read More
If you are looking for more from your PPC partner than the usual out of the box cookie cutter solutions, then you should work with HOC. They are easy to get along with but also have an in-depth knowledge of this constantly changing space.
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Google: The Metrics That Matter

Many B2B and B2C companies lean too heavily on basic metrics from platforms like Google Ads, which can lead to misdirected targeting and unqualified leads.

We take a broader approach by digging deeper than surface data to uncover how your ads impact revenue, ensuring every investment drives real growth.

Smart Bidding Success:
Automated strategies like Target CPA optimise bids in real time, maximising return on ad spend.

Tracking Profitability Online

Understanding unit economics in online paid advertising is essential for making every sale count towards profitability. By tracking metrics such as CAC, LTV, and ROAS / POAS, advertisers gain valuable insights that enable them to fine-tune their campaigns.

This clear focus on key KPIs helps in making informed decisions, ensuring that marketing investments drive sustainable growth and long-term success.

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Experienced PPC Consultancy Team

Account Manager

Our Marketing Account Managers optimises your strategy, connecting specialists at the right time while keeping you informed.

Advertising Strategist

Our Search Strategists manages paid channels to attract your audience, refining campaigns to boost sales, pipeline, and revenue.

Content Specialist

Our Content Specialists craft strategic content to guide prospects while keeping your business’s image and message top of mind.

Reporting & Tracking

Our Tracking and Reporting Specialists deliver accurate data and insights to drive optimisation and performance.

christian team
group team photo
JAKE TEAM

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff-just smart, scalable advertising that drives revenue. 

rachel team
JAKE TEAM
christian team

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff—just smart, scalable advertising that drives revenue. 

group team photo
rachel team

Case
Studies

Content That Converts

Lead
Magnets

Ad
Copy

Landing
Pages

Ad
Extensions

Offers &
Incentives

Video
Ads

Leveraging Content That Converts

“Businesses using high-quality content in PPC see up to 55% more conversions compared to those that don’t.”

Lead Magnets

Convert high-intent searchers with irresistible offers tailored to their needs. From ebooks to free tools, we build assets that align with user intent and power your Google Ads strategy-driving qualified leads straight into your funnel at scale.

Ad Copy

Writing Google Ads that convert takes more than creativity-it takes strategy. We craft keyword-optimised, performance-driven copy designed to improve Quality Score, increase CTR, and reduce CPC, all while aligning perfectly with user search intent.

Landing Pages

Drive better Google Ads performance with landing pages designed to convert. We create on-brand, high-converting destinations that align with your ads-delivering seamless journeys and maximising ROI at every stage of the customer decision-making process.

Ad-Extensions

Use every inch of the SERP to your advantage. From sitelinks to callouts, we craft and test high-performing ad extensions that boost visibility, improve CTR, and guide users to the most relevant, conversion-ready content at the perfect moment.

Offers & Incentives

The right offer turns interest into action. We develop and test time-sensitive offers, discounts, and incentives-built around buyer psychology-to dramatically improve your conversion rates and make your Google Ads work harder for less.

Video Ads

Stand out across YouTube and Google’s Display Network with scroll-stopping video content. We script and produce videos designed to drive clicks and conversions—delivering your message with clarity, credibility, and creative polish where it matters most.

Our
Approach

ONE

Account Audit

Google Ads Audit – We’ll review your account, fix issues, boost performance, and ensure conversion tracking is spot-on.

TWO

Keyword Research

Keyword Research That Converts – We map out keyword clusters, structuring campaigns for precision and maximum impact.

THREE

Campaign Set-Up

Smart Ad Grouping – Our cluster-based approach ensures hyper-relevant Ad Groups and optimised campaigns that drive results.

FOUR

Optimisation Phase

Data-Driven Optimisation – Post-launch, we analyse and refine campaigns to hit your goals with maximum efficiency.

FIVE

Reporting Analysis

Real-Time Performance Tracking – Our Looker Studio dashboards track key KPIs, with bi-weekly or monthly strategy calls.

SIX

Process Iteration

Relentless Growth Optimisation – We refine strategies continuously to unlock your business’s full potential and drive real growth.

 

Paid Search Approach

1.

Account
Audit

2.

Keyword
Research

3.

Campaign
Set-Up

4.

Initiate
Optimisation

5.

Report &
Discuss

6.

Repeat &
Iterate

Get
In Touch

Our Pricing

Contact Us For Full Pricing Information

speedy audit

FREE

IN-DEPTH AUDIT

£300 (excl. VAT)

MANAGEMENT

Paid Acquisition Consulting 

Starting @

£800 (excl. VAT)

Monthly

Expert Paid Search Google Ads Management

We craft high-performing PPC campaigns that drive conversions, boost revenue, and give you a serious edge over the competition.

Google Ads That Work Harder for Your Business

Running Google Ads isn’t just about throwing money at keywords and hoping for the best. It’s about strategy, precision, and continuous optimisation. That’s where we come in. We create, manage, and refine your campaigns to ensure every penny of your ad spend is working as hard as possible to bring in the right customers.

Why Work with Us?

We’re not about cookie-cutter strategies or generic ad campaigns. Every business is unique, and your ads should be too. Our approach is tailored, data-driven, and results-focused. Here’s what sets us apart:

  • Expert-Led Campaigns: No juniors, no outsourcing – just experienced PPC specialists managing your ads from start to finish.

  • Data-Driven Decisions: We don’t guess – we analyse. Every tweak and adjustment is backed by solid data to improve your ad performance.

  • Transparent Reporting: No jargon, no fluff. Just clear, honest insights into what’s working and where we can push for even better results.

More Than Just Clicks – We Optimise for Conversions

Clicks are great, but conversions are better. We go beyond managing Google Ads – we fine-tune your landing pages, calls-to-action, and user journey to ensure visitors actually take action. Whether that’s making a purchase, filling out a form, or booking a call, we make sure your ads aren’t just attracting traffic – they’re driving results.

White-Label Google Ads Services Available

If you’re an agency looking to offer high-quality PPC services without the in-house overheads, we provide seamless white-label solutions. Let us handle the hard work while you take the credit.

Let’s Drive Better Results – Together

Whether you’re new to Google Adwords or looking to maximise your current campaigns, we’re here to make your PPC investment count. Get in touch today for a free consultation and let’s start turning clicks into customers.

We also offer White-Label Google Ads Services.

Having difficulty maximising your paid search ROI?

Discover how we can help you scale your paid ad campaigns efficiently and cost-effectively.

Our Team