@sarah.morgan
Booked our venue tour for September. Already obsessed.
♡ 2.3k💬 84↗ Share
Paid Social Meta
Meta
Ads.
Facebook and Instagram. Creative-led campaigns, real audience strategy, and media-buying that knows what scales. And what burns out.
Meta feed simulation instagram · reels · feed
Organic Sponsored
01 · Campaign types
Every Meta placement, used deliberately.
Each placement does a different job. We pick the right blend based on creative bandwidth, funnel stage, and what your buyers actually scroll.
01
Vertical video Sponsored
Reels
Short-form vertical video for top and mid-funnel. The fastest-growing Meta surface. And the cheapest impression in the system if your creative earns the scroll.
02
Vertical video Sponsored
Stories
Full-screen interrupt for retargeting and offer-led campaigns. We use Stories for time-sensitive promos and warm-audience re-engagement.
03
Static + social proof Sponsored
Feed
The classic Meta unit. We use feed for testimonial, UGC and proof-led creatives that need room to breathe.
04
Multi-product Carousel
Carousel
Multiple creatives in one unit. Best for product range, before/after, and stepped value-prop stories. Often the highest CTR placement in DTC.
05
Machine-led Advantage+ Shopping
£149
£ 74
£219
£ 39
Advantage+ Shopping
Meta's automated shopping campaign type. Powerful for established DTC brands with healthy creative supply. We use it for scale, not prospecting.
06
Lead-gen Lead forms
In-platform forms with pre-filled fields. Excellent for B2B and service businesses where landing-page conversion is the bottleneck.
02 · Deliverables
What you actually get.
Every Meta Ads engagement comes with the same foundations. No tiered features. No upsell creep.
Audience build
Custom audiences, lookalikes, broad interest layers. Matched against your CRM and product taxonomy.
Account build
Campaign objectives, ad sets, conversion events, Aggregated Event Measurement. Built clean from day one so it scales without a rebuild.
Daily monitoring
Spend, CPMs, ROAS, conversion volume. Checked every working day. Anomaly alerts catch issues before they cost a week of budget.
Bid + budget management
CBO against ABO, value-based against cost-cap. Tested against blended ROAS. Adjusted as the learning phase clears.
Creative testing
Static, carousel, Reels, Stories. Fresh concepts every two weeks. Always one live test, never just maintaining.
Catalog & commerce
Product feed health, dynamic ads, Advantage+ Shopping. Feed segmented by margin and stock level.
Looker reporting
Your own live dashboard. ROAS, AOV, new-customer rate, blended performance. Updated in real time. No PDFs on the 5th.
Strategy calls
Monthly minimum, fortnightly on bigger accounts. Not status updates. Strategic conversations about where to push next.
03 · Why HOC
What's different about doing Meta with us.
The Meta media buy is the easy part. The creative system is what scales. And what most agencies get wrong.
→
Creative is the strategy
On Meta the algorithm decides who sees the ad. Your only lever is the creative itself. We brief, test and rotate creative weekly, not quarterly.
→
Hooks, not headlines
The first three seconds decide whether anyone watches. We script every ad around the hook, not the offer. And test six variants of it per launch.
→
UGC pipeline if you need one
For DTC brands we plug into a small network of trusted creators and UGC operators. Sustained creative output without the in-house overhead.
→
Two-week creative cadence
New creative every fortnight, minimum. We measure fatigue not by frequency cap but by CPM drift. And refresh before performance breaks.
→
Tracking that survives iOS
CAPI server-side, deduplicated pixel events, modeled conversions reconciled to your CRM. We don't trust Meta's reported CPA on its own.
→
We say "wait" if needed
Meta works brilliantly for some businesses and is a budget-sink for others. If your margins or creative supply don't support it, we'll tell you that.
04 · Proof 
A recent paid media engagement.
Featured case study Read case study
Dream Weddings.
Five award-winning UK wedding venues with one ask: grow event bookings hard and fast, without lighting budget on fire. We rebuilt the paid programme around couples already moving from inspiration into vendor selection.
+65%Event bookings
−45%CPA
+35%New customers
05 · Free audit Already running Meta Ads?
Already running Meta Ads?
Get a free audit.
Connect Business Manager access. A senior consultant reviews your account and sends back a written summary with the top opportunities. Creative diagnostics, attribution gaps, structural fixes. Usually within three working days. No call required.
06 · FAQs
Meta Ads, common questions.
How long until I see results on Meta?+
For warm-audience and retargeting campaigns, days. For cold prospecting, we expect to see meaningful patterns in 3–4 weeks once the algorithm has enough conversion data to optimise against. The first month is usually creative testing. Finding which hooks earn the scroll. By month two CPA and ROAS targets become real.
Do you handle creative production?+
We write scripts, brief into your team or our creator network, and review every cut before launch. Static graphics, motion edits and templated UGC we can produce in-house. Bigger productions. Photography, original branded video. We work to brief with your existing partner or one of the studios we trust.
What's your view on Advantage+ campaigns?+
Useful as a scale layer for established DTC accounts with healthy creative supply and good signal density. Not a substitute for proper account structure. We use it deliberately, with manual prospecting and retargeting underneath, never as the entire account.
How do you handle iOS attribution?+
CAPI server-side via GTM, deduplicated against the pixel, with modeled conversions reconciled against your CRM. We treat Meta's reported CPA as a directional signal and trust the CRM for source-of-truth attribution.
What's the minimum monthly spend?+
£3k/month media spend is a good floor for Meta. Below that, the algorithm doesn't get enough conversion volume to optimise, and the retainer outweighs the spend. We'll tell you if you're below where Meta makes sense.
Do you handle Instagram organic too?+
Paid only. We work alongside in-house social or organic-content partners and share insights from paid creative testing. But we don't run organic accounts.
Let's talk meta ads.
30 minutes. No pitch deck, no pressure. We'll ask about your business and you'll ask whatever you like.