Case Study

Scaling Dream Weddings' Bookings

This case study focuses solely on the Google Ads performance.
We also utilise Meta and Tik Tok for Dream Weddings’.

Who?

Dream Weddings, a prestigious UK-based brand specializing in wedding event planning, approached us, with ambitious growth targets.

OBJECTIVES

Goals

The renowned Dream Venues Collection from Dream Weddings boasts five award-winning wedding venues, each uniquely beautiful.
The primary objectives were:

To increase overall event bookings by 50% within six months.
To reduce the cost per acquisition (CPA) by 40%.
To expand their customer base by 30% through targeted Google Ads campaigns.

IMPLEMENTATION

Activity

To achieve these objectives, we devised and executed a comprehensive strategy leveraging Google Search, and Display Ads. Key activities included:

Search Ads Optimization:
- Implemented targeted keyword campaigns focusing on high-intent search terms such as “luxury wedding venues” and “award-winning wedding locations.”
- Utilized ad extensions to highlight unique selling points and drive higher click-through rates (CTR).
Display Ads Campaigns:
- Created visually compelling banner ads showcasing Dream Weddings’ stunning venues.
- Utilized audience targeting to reach potential clients based on their online behavior and interests, such as browsing wedding planning sites.
Performance Max Campaigns:
- Deployed Performance Max campaigns to dynamically allocate budget towards the highest-performing channels and ads.
- Adjusted creative and copy to align with seasonal promotions and new venue features.
Landing Page Optimization:
- Developed and tested bespoke landing pages designed to improve user experience and conversion rates.
- Implemented A/B testing to continually refine and enhance landing page performance.

SUCCESS

Results

The implementation of these strategies yielded remarkable results for Dream Weddings. Over the six-month period, we achieved the following:

Event Bookings Growth:
- Increased total event bookings by 65%, surpassing the initial target of 50%.
Cost Per Acquisition:
- Reduced CPA by 45%, resulting in more efficient use of the advertising budget.
Customer Acquisition:
- Expanded the customer base by 35%, exceeding the goal of a 30% increase.
Conversion Rates:
- Enhanced conversion rates by 20% through the introduction of optimized landing pages.

By strategically utilising Google Ads and continuously optimising campaigns, we successfully drove substantial growth for Dream Weddings, cementing their position as a leader in the wedding events industry. The next phase involves further refining landing pages and exploring new ad formats to sustain and accelerate growth.

Event Bookings Growth

+ 0 %

Cost Per Acquisition

- 0 %

Customer Acquisition

+ 0 %

Conversion Rate

+ 0 %

Our Trusted Clients

Working with HOC has been a game-changer for James' Places. Since the start of our working relationship, our online bookings and submissions have skyrocketed. Their Google and Meta planning and execution has been outstanding.

Christian, Jake, and the team's knowledge of paid advertising is second to none. They’ve consistently come through with thoughtful strategies and have delivered great results for fulfilmentcrowd.

Fantastic PPC agency! They quickly understood our goals and delivered impressive results with a targeted strategy. We've seen a big increase in quality leads since working together with HOC.. Highly recommend.

Professional and reliable white-label PPC team. Their expertise and thorough approach have positively contributed to our client campaigns. Communication has been clear and efficient, and they consistently meet expectations.

A team that quickly understood our goals and delivered on their prognosis. Our growth targets have been met YOY, enabling us to increase our media spend and recruit new staff. Happy to recommend their services.

If you are looking for more from your PPC partner than the usual out of the box cookie cutter solutions, then you should work with HOC. They are easy to get along with but also have an in-depth knowledge of this constantly changing space.

Your Dedicated Paid Search Team

A team of PPC consultants that functions as an extension of your own.

Account Manager

Our Marketing Account Managers optimises your strategy, connecting specialists at the right time while keeping you informed.

Search Strategist

Our Search Strategists manages paid channels to attract your audience, refining campaigns to boost sales, pipeline, and revenue.

Content Specialist

Our Content Specialists craft strategic content to guide prospects while keeping your business’s image and message top of mind.

Reporting & Tracking

Our Tracking and Reporting Specialists deliver accurate data and insights to drive optimisation and performance.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff-just smart, scalable advertising that drives revenue.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff—just smart, scalable advertising that drives revenue.

Get
In Touch

Start by

saying hello!

info@hocdigitalsolutions.co.uk

Office, Northwest:

1 Fife Street
Lancashire
BB9 6DD
England

Scaling Dream Weddings' Bookings

Who?

Dream Weddings, a prestigious UK-based brand specializing in wedding event planning, approached us, with ambitious growth targets.

OBJECTIVES

Goals

IMPLEMENTATION

Activity

SUCCESS

Results

Our Trusted Clients

Your Dedicated Paid Search Team

GetIn Touch

Start by

saying hello!

info@hocdigitalsolutions.co.uk

Get
In Touch