GOOGLE ADS CASE STUDY

Elevating Dream Weddings' Event Bookings with Google Ads

Expanded the customer base by 35%, exceeding the goal of a 30% increase.

Who?

Dream Weddings, a prestigious UK-based brand specializing in wedding event planning, approached us, with ambitious growth targets.

OBJECTIVES

Goals

The renowned Dream Venues Collection from Dream Weddings boasts five award-winning wedding venues, each uniquely beautiful.
The primary objectives were:

  • To increase overall event bookings by 50% within six months.
  • To reduce the cost per acquisition (CPA) by 40%.
  • To expand their customer base by 30% through targeted Google Ads campaigns.

IMPLEMENTATION

Activity

To achieve these objectives, we devised and executed a comprehensive strategy leveraging Google Search, and Display Ads. Key activities included:

  1. Search Ads Optimization:

    • Implemented targeted keyword campaigns focusing on high-intent search terms such as “luxury wedding venues” and “award-winning wedding locations.”
    • Utilized ad extensions to highlight unique selling points and drive higher click-through rates (CTR).
  2. Display Ads Campaigns:

    • Created visually compelling banner ads showcasing Dream Weddings’ stunning venues.
    • Utilized audience targeting to reach potential clients based on their online behavior and interests, such as browsing wedding planning sites.
  3. Performance Max Campaigns:

    • Deployed Performance Max campaigns to dynamically allocate budget towards the highest-performing channels and ads.
    • Adjusted creative and copy to align with seasonal promotions and new venue features.
  4. Landing Page Optimization:

    • Developed and tested bespoke landing pages designed to improve user experience and conversion rates.
    • Implemented A/B testing to continually refine and enhance landing page performance.

SUCCESS

Results

The implementation of these strategies yielded remarkable results for Dream Weddings. Over the six-month period, we achieved the following:

  • Event Bookings Growth:

    • Increased total event bookings by 65%, surpassing the initial target of 50%.
  • Cost Per Acquisition:

    • Reduced CPA by 45%, resulting in more efficient use of the advertising budget.
  • Customer Acquisition:

    • Expanded the customer base by 35%, exceeding the goal of a 30% increase.
  • Conversion Rates:

    • Enhanced conversion rates by 20% through the introduction of optimized landing pages.

By strategically utilizing Google Ads and continuously optimizing campaigns, HOC-PPC successfully drove substantial growth for Dream Weddings, cementing their position as a leader in the wedding events industry. The next phase involves further refining landing pages and exploring new ad formats to sustain and accelerate growth.

Event Bookings Growth
+ 0 %
Cost Per Acquisition
- 0 %
Customer Acquisition
+ 0 %
Conversion Rate
+ 0 %

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