Step 1: Make Your Shop Look Trustworthy Step 2: Get Reviews – Fast Step 3: Start with Paid Traffic Step 4: Hire 3 Consistent Creators Step 5: Repost Winning Videos Step 6: Run Spark Ads from Creator Posts Step 7: Go Live Daily Step 8: Work with Rising Creators Step

Step 1: Identify Your Real Competitors Using Auction Insights Before you go searching the web for brand names you think you’re competing with, take a look at Google’s own data. In your Google Ads account, head to the Auction Insights report. This tells you exactly which advertisers are appearing alongside

Step 1: Fix the Foundations – Tracking, Attribution and CRM Integration Before you spend a penny on media, your tracking setup needs to be rock solid. This means more than just toggling on conversion tracking. We ensure: If you can’t tie ad spend to revenue, you’re not really optimising –

If you’re running both Google Ads and Meta Ads for an e-commerce brand, it’s essential to align them across the funnel. Here’s a clear, structured breakdown of how to do just that – five campaign strategies mapped to each funnel stage. 1. Top-of-Funnel: Cold Traffic Acquisition Tip: Use UTM tracking

Your Campaign Structure: Simple and Strategic Start with two Shopping campaigns: 1. Top Sellers Campaign 2. Everything Else Campaign Tip: Keep these campaigns mutually exclusive – exclude top sellers from the “Everything Else” campaign to avoid overlap and wasted spend. Identifying Your Top Performers Use existing site data to guide

If you’re not using Google Ads Editor to build and bulk-edit campaigns, you’re wasting time. Full stop. These are the six cheatcodes we use every single day to stay fast, focused, and in full control. 1. Only Download What You Need – Active Campaigns Only There’s no need to bring

Meta’s ad platform isn’t exactly known for being simple. One area where advertisers often get stuck is bidding strategies. If you’ve ever stared at the options wondering what on earth to pick, you’re not alone. The truth is, your bidding strategy can make or break your campaign performance. But Meta

As OpenAI tools like ChatGPT begin surfacing product listings and shopping results directly in their interfaces, the accuracy, quality, and optimisation of product feeds are now more critical than ever. A comprehensive audit, like the one outlined below, ensures that businesses are fully aligned with best practices for Google Shopping

Track micro-events for better retargeting:– Video Plays– Button Clicks How to set it up– Install TikTok Pixel with GTM– Track_  🔹 Page Views  🔹 Add To Cart  🔹 PurchasesBuild custom audiences off the back of these events. Why it’s important to do this:– Cheap CPM– Fast-growing audience– Less competition TikTok Pixel – A

If you are spending hours agonising over your Meta campaign setup, you are overthinking it. Trust me – after years of managing ad spend at every level, I can tell you that success on Meta comes down to a few simple, disciplined principles. Fancy structures and endless variations might look