Insights Hub

Discover Marketing & PPC Industry Trends & Insights.

Category: PPC Optimisation

Mastering Keyword Match Types in Google Ads

Key Themes Covered: Mastering Keyword Match Types in Google Ads If you’ve ever felt like your Google Ads budget disappears faster than it should, your keyword match types might be the missing link in your strategy. At HOC-PPC, we’ve worked with hundreds of businesses to refine their keyword targeting, and

Read More

10 Google Ads Mistakes That Are Killing Your ROI in 2025

Key Themes Covered: Top 10 Mistakes That Could Be Hurting Your Google Ads ROI in 2025 Google Ads remains one of the most powerful tools in digital marketing, with billions of searches conducted daily. This immense search volume provides businesses with a prime opportunity to capture their target audience’s attention

Read More