Up to £25k/mo ad spend
1 platform £1,500/mo
2 platforms £2,500/mo
+ £1,500 one-off onboarding
- Search and/or social
- Daily monitoring
- Monthly strategy call
- Looker Studio reporting
- Month-to-month, no lock-in
Pricing Clear pricing.
Clear pricing.
No mystery.
Retainers and audits. We have scalable solutions to fit your budget and requirements with no hidden extras.
01 · Retainers Ongoing paid media
Ongoing paid media
management.
Scales by number of platforms and ad spend. Month-to-month, no lock-in.
£25k–£50k/mo ad spend
1 platform £2,500/mo
2 platforms £3,500/mo
+ £1,500 one-off onboarding
- One or two channels
- Daily monitoring + anomaly alerts
- Bi-weekly strategy call
- Creative briefs included
- Quarterly strategy review
Over £50k/mo ad spend, or 3+ platforms
1 platform 5%of spend
2 platforms 7.5%of spend
3+ platforms Custom
+ £1,500 one-off onboarding
- Full-channel mix
- Daily monitoring + on-call
- Weekly strategy call
- Bespoke reporting
02 · Compare
Everything side-by-side.
Starter
£1.5k–£2.5k/mo
Growth
£2.5k–£3.5k/mo
Scale
5–7.5% of spend
Pricing model
Flat monthly fee
Flat monthly fee
% of ad spend
Ad spend / mo
Up to £25k
£25k–£50k
Over £50k
Platforms covered
1 or 2
1 or 2
Any, incl. 3+
Onboarding (one-off)
£1,500
£1,500
£1,500
Strategy call cadence
Monthly
Bi-weekly
Weekly
Daily monitoring
✓
✓
✓
Anomaly alerts
–
✓
✓
Creative briefs
–
✓
✓
Bespoke reporting
–
–
✓
03 · Audits Three ways to get
Three ways to get
a second opinion.
Not ready for a retainer? Start with an audit and see what we're like to work with.
Free
Written summary of top opportunities in your account. 3 working day turnaround.
- Top 5 opportunities
- Quick-win optimisations
- Async. No call required
- 3-day turnaround
£1,500
Full account access, deep keyword + competitor research, written 20+ page report.
- Full account access
- Keyword + competitor research
- 60-min strategy call
- Written report
£3,000
Full strategy roll-out across every channel. Delivered with our partner consultant.
- Everything in In-Depth
- 12-month strategy roadmap
- First 90-day tactical plan
- All paid channels
- Delivered by senior consultant
04 · For agencies White-label PPC,
See White Label White-label PPC,
priced by the hour.
If you're an agency rather than a brand, our pricing model is different. Hourly, volume-scaled. Try the live calculator on the White Label page.
05 · FAQs
Pricing questions.
Is there a minimum contract?+
All retainers run month-to-month after a three-month initial term. The first three months protect both sides. We can't reasonably move the needle on an account in less. From month four onwards it's a rolling 30-day notice period.
What if I want to add a channel mid-month?+
Pro-rata. If you add Meta to a Google retainer halfway through the month, we bill the new tier from the date the build starts, not the calendar month. We'll send a written variation to the contract and an updated invoice at month-end.
Do you charge a setup fee?+
Onboarding is £1,500, charged once. It covers account build, conversion tracking, dashboard setup and the first strategy session. For larger or complex builds (multi-region, multi-language, large product feeds) we'll quote on top of that, agreed in writing first.
Is ad spend included in the retainer?+
No. Ad spend is invoiced separately by the platforms (Google, Meta, etc.) directly to you on your own payment method. Our retainer covers management only. Keeping ad spend off our invoice means you keep cleaner books and we have no incentive to inflate it.
Can I downgrade?+
Yes. With 30 days notice you can drop a tier, drop a platform or lower your spend ceiling. The same applies in reverse if you want to scale up. We'll always tell you proactively if the work shape suggests a different tier than the one you're on.
How does invoicing work?+
Monthly in advance, on the 1st. 14-day payment terms by BACS or direct debit. For larger annual commitments we'll discuss quarterly billing if it's helpful for your finance team.
Do prices include VAT?+
No. All displayed prices are ex-VAT. UK invoices include 20% VAT as standard. For EU and international clients we apply the appropriate reverse-charge or zero-rating rules.
What's the notice period to cancel?+
30 days in writing after the initial three-month term. We don't lock anyone in beyond that and we don't take a cancellation fee. We'd rather you tell us early so we can wind work down cleanly. The accounts stay yours, the work continues until your notice period ends, and we hand over a clean transition document.
Still not sure which tier?
30-min call. We'll look at your spend, your channels and your goals, then tell you honestly which retainer makes sense. Or whether to start with an audit first.