PPC Agency Manchester, North-West England • Accredited Google Partner Agency

PPC Agency Manchester / North-West

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GOOGLE ADS CASE STUDY

Driving Brand Growth with Google Ads for Fulfilment Crowd

Fulfilment Crowd saw a 50% rise in new customer sign-ups, reflecting the effectiveness of the targeted ads.

case study fulfilment crowd

Who?

Fulfilment Crowd, a UK-based provider of technology and data-driven solutions for high-growth omnichannel brands, aimed to expand its customer base and increase sales.

OBJECTIVES

Goals

Their specific objectives included:

  • Increasing brand awareness within the UK market.
  • Acquiring new customers through targeted online advertising.
  • Reducing the cost per acquisition (CPA) while maximizing return on ad spend (ROAS).
  • Enhancing the visibility of their order fulfilment technology and services.

IMPLEMENTATION

Activity

We implemented a comprehensive Google Ads strategy, focusing on Search and Display Ads to achieve Fulfilment Crowd’s objectives.
Key activities included:

  • Keyword Research and Optimization: Identified high-intent keywords relevant to Fulfilment Crowd’s services, optimizing for terms such as “order fulfilment technology” and “eCommerce fulfilment solutions”.
  • Ad Copy and Design: Created compelling ad copy and visually engaging display ads that highlighted the unique value propositions of Fulfilment Crowd, such as cost reduction and environmental impact.
  • Audience Targeting: Utilized Google’s advanced targeting options to reach potential high-growth omnichannel brands and decision-makers within the UK.
  • A/B Testing: Conducted A/B tests on ad creatives and landing pages to identify the highest-performing combinations.
  • Bid Management: Employed automated bidding strategies to maximize ROAS while carefully managing the CPA.

SUCCESS

Results

The strategic Google Ads campaign led to significant growth and success for Fulfilment Crowd, with notable achievements including:

  • Revenue Increase: The campaign generated a 65% increase in revenue, surpassing initial expectations.
  • New Customer Acquisition: Fulfilment Crowd saw a 50% rise in new customer sign-ups, reflecting the effectiveness of the targeted ads.
  • Reduced CPA: Through optimized bidding and targeted ads, HOC-PPC managed to reduce the CPA by 20%, making the campaign highly cost-efficient.
  • Enhanced Brand Awareness: Display Ads contributed to a 40% increase in brand searches and direct traffic to the Fulfilment Crowd website.
  • Improved ROAS: The return on ad spend improved by 35%, demonstrating the strong alignment between ad investments and sales growth.
Revenue
+ 0 %
Cost Per Acquisition
- 0 %
Sign-Ups
+ 0 %
Brand Searches
+ 0 %

Performance
Highlights

#HappyClients

65% Event
Bookings Increase
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35% ROAS Improvement
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Client: Fulfilment Crowd
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41% Order
Increase
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Client
Mentions

If you are looking for more from your PPC partner than the usual out of the box cookie cutter solutions, then you should chat with HOC, Christian and Jake are both easy to get along with but they also have an in-depth knowledge of this constantly changing space.
Mark HurrenHurren & Hope Recruitment
Christian and Jake's knowledge of all things PPC is second to none. Their deep understanding of pay-per-click advertising, combined with their strategic approach, has supported our business and delivered great results.
Katie SheperdFulfilmentcrowd
I cannot recommend HOC-PPC enough! Working with Christian and Jake has completely transformed our approach to pay-per-click advertising. Their expertise in the field is unparalleled, and it shows in the results they deliver.
Mark ByrneBoutique Homes
The results that we’ve achieved with Christian and Jake have been outstanding. Their expertise in PPC has significantly boosted our performance. We look forward to continuous success together.
Helen ProctorJames' Place

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