If you’re in SaaS, you know the demo is your golden ticket. It’s where curiosity turns into commitment – where your prospects go from browsing to buying. But getting someone to that moment isn’t about luck. It’s about mapping a journey that starts the moment they see your ad. Let’s

Let’s be honest – most B2B sales teams are barely scratching the surface when it comes to LinkedIn retargeting. They’re throwing budget at cold campaigns, wondering why decision-makers aren’t biting, and missing the opportunity right under their noses: warm audiences who already know their brand. Here’s the truth – if

If you’re running local Google Ads campaigns and wondering why your business isn’t showing up in Google Maps – you’re not alone. It’s one of the most misunderstood areas in the platform, and in my experience auditing over 1,000 accounts, it’s often misconfigured or overlooked entirely. Let’s set the record

1. Performance Max Spend Allocation Script by Mike Rhodes One of the primary challenges with PMax campaigns is understanding where your budget is being allocated across Google’s vast network. Mike Rhodes’ Spend Allocation Script addresses this by breaking down your ad spend across various channels, including Search, Shopping, Display, and

Running paid ads but not seeing the return you hoped for? You’re not alone. Getting clicks is easy enough – turning those clicks into actual customers? That’s where most businesses get stuck. This is where a proper PPC funnel changes the game. When you build it right, it doesn’t just

When it comes to B2B marketing, most businesses default to Google Ads. But here’s the thing, Bing Ads (now Microsoft Advertising) is an underrated powerhouse for lead generation. With a lower cost-per-click (CPC) and a professional user base that includes decision-makers using Microsoft products daily, it’s a goldmine for B2B

If you’re running LinkedIn ads, you already know it’s the goldmine for B2B marketing. But targeting the right decision-makers? That’s where things get strategic. A basic job title filter won’t cut it—especially when you need to reach the C-suite, senior managers, and key influencers with purchasing power. Let’s dive into

LinkedIn Ads have become a powerhouse for B2B marketing, but throwing money at campaigns without a clear funnel is a fast track to wasted budget. If you want to drive real business results in 2025, you need a structured approach—from grabbing attention to closing deals. Let’s walk through the ultimate

Black Friday is a goldmine for eCommerce and retail businesses. It’s also one of the most expensive times of the year to run Google Ads. If you don’t have a smart strategy, your budget can disappear faster than a half-price PlayStation 5. The key to success? A well-structured campaign that

If you run a local service business—whether it’s plumbing, landscaping, beauty treatments, or car repairs—chances are you rely on word-of-mouth, referrals, and maybe a bit of Google traffic. But what if you could put your business in front of thousands of potential customers in your area—even before they start looking