1. Performance Max Spend Allocation Script by Mike Rhodes
One of the primary challenges with PMax campaigns is understanding where your budget is being allocated across Google’s vast network. Mike Rhodes’ Spend Allocation Script addresses this by breaking down your ad spend across various channels, including Search, Shopping, Display, and YouTube. This clarity allows you to identify which channels are delivering the best ROI and adjust your strategy accordingly.
Key Features:
- Detailed breakdown of spend across channels
- Identification of underperforming areas
- Insights into budget distribution
Access the script: Performance Max Spend Allocation Script
2. Non-Converting Search Term Alerts by Nils Rooijmans
PMax campaigns can sometimes target broad or irrelevant search queries, leading to wasted ad spend. Nils Rooijmans’ script identifies search terms that generate clicks without conversions, compiling them into a report. This enables you to add these terms as negative keywords, refining your targeting and improving ROI.
Key Features:
- Weekly email alerts with non-converting search terms
- Google Sheets integration for easy analysis
- Customisable thresholds for clicks and conversions
Access the script: Non-Converting Search Term Alerts
3. PMax Trending Search Categories Script by Nils Rooijmans
Staying ahead of market trends is crucial for campaign success. This script analyses your PMax campaigns to identify trending search categories, highlighting topics that are increasing or decreasing in popularity. With this information, you can adjust your bids and creatives to align with current market trends.
Key Features:
- Weekly reports on rising and declining search categories
- Insights into changing user behaviour
- Opportunities to optimise ad creatives and landing pages
Access the script: PMax Trending Search Categories Script
4. PMax Placement Exclusion Suggestions by Nils Rooijmans
Not all placements are created equal; some may not contribute to your campaign goals. This script scans your PMax placement data to identify underperforming websites and apps. By excluding these low-performing placements, you can reduce wasted ad spend and focus your budget on high-performing channels.
Key Features:
- Identification of low-performing placements
- Recommendations for exclusions
- Improved budget allocation
Access the script: PMax Placement Exclusion Suggestions
5. All-In-One PMax Insights Script by Mike Rhodes
Managing PMax campaigns often requires juggling multiple reports across placements, search terms, assets, and budget trends. Mike Rhodes’ premium script consolidates all this data into a single dashboard, simplifying monitoring and optimisation. With real-time data aggregation, you can quickly spot trends, detect inefficiencies, and take swift action to improve results.
Key Features:
- Comprehensive dashboard with real-time data
- Insights into placements, search terms, and asset performance
- Streamlined workflow for efficient campaign management
Access the script: All-In-One PMax Insights Script
Implementing these scripts can significantly enhance the performance and transparency of your PMax campaigns. By automating data analysis and optimisation tasks, you can focus on strategic decision-making, ensuring your advertising efforts are both efficient and effective.
