Case Study: Conversion Rate Optimisation WiseOwl

HOC-Digital conducted a complete redesign of the WiseOwl Property Training landing page, focusing on conversion rate optimization (CRO) best practices. The key activities included:

• Improved Device Responsiveness: Ensured the landing page performed seamlessly across all devices, enhancing accessibility and engagement on mobile and desktop platforms.
• Prominent CTAs: Redesigned CTAs to be more visible and engaging, strategically placed throughout the page to guide user actions toward Audible.
• Enhanced UX/UI: Redesigned the user interface with a cleaner layout, intuitive navigation, and a user-centered design approach that enhanced the overall user experience.
• Faster Page Load Time: Optimized the page load speed to reduce bounce rates and improve user retention.
• Increased Social Proof and Trust Signals: Added testimonials, ratings, and user reviews to build credibility and trust with potential buyers.
• Commercial Intent Features: Integrated urgency-driven elements, such as limited-time offers, and emphasized key selling points to encourage immediate action.
• Better Visuals and Benefit-Oriented Copy: Updated visuals with compelling images and crafted copy that highlighted the unique benefits of the audiobook, appealing directly to the target audience’s needs.
• Comparison Table: Created a comparison table that illustrated the value of the audiobook versus competitors, highlighting its unique selling propositions.
• Clear Value Proposition: Refined the value proposition to communicate the distinct advantages of the audiobook clearly and persuasively.

In order to A/B test the above, we sent half of the paid (Google Ads) traffic to the original URL/template design, and the other half of the traffic to the new URL/template design,