1. CREATE SCROLL-STOPPING STATIC CONCEPTS
Prompt:
“You’re A Senior Static Ad Strategist. Create 5 High-Performing Static Ad Concepts For [Product], Each With A Distinct Headline, Visual Format, And Scroll-Stopping Idea. Focus On Thumb-Stopping Contrast, Tension, Or Curiosity.”
Why It Works: Brands Overlook Static. It Often Outperforms UGC When Done Right.
2. TURN 1 WINNING AD INTO 10
Prompt:
“Act Like A Performance Creative Lead. Take This Winning Concept: [Insert Summary] And Build 10 New Ad Variants. Include New Hooks, Visuals, CTAs, And Emotional Angles While Keeping The Core Structure Intact.”
Why It Works: Every Winning Ad Has 10+ Scalable Variants. This Unlocks Them Fast.
3. EXTRACT NEW ANGLES FROM REVIEWS
Prompt:
“You’re A Creative Strategist For Scaling ECom Brands. Analyze 100+ 5-Star Reviews For [Product] And Pull Out 5 Ad Angles Based On Real Customer Outcomes, Unexpected Benefits, Or Objections That Were Overcome.”
Why It Works: Instantly Turns Social Proof Into Fresh Messaging. No Guesswork.
4. CREATE CONCEPT-DRIVEN CAROUSELS (THAT CONVERT)
Prompt:
“Act Like A Meta Ad Designer. Create A Carousel Ad Concept For [Product] With 5 Slides. Each Slide Should Progress A Single Story Or Benefit, Ending In A Strong CTA. Think: Problem → Agitation → Solution → Proof → CTA.”
Why It Works: Carousels Are Underused Goldmines When Executed With Strategy.
5. MAKE THE PRODUCT FEEL ASPIRATIONAL
Prompt:
“You’re A Brand Storyteller For Luxury DTC Brands. Write 3 Ad Scripts Or Headlines For [Product] That Elevate Perceived Value, Status, Or Identity. Avoid Features — Focus On Emotional Transformation.”
Why It Works: Moves The Product From Commodity To Brand. Essential For High AOV.
6. COME UP WITH BREAKTHROUGH VISUAL CONCEPTS
Prompt:
“Act Like A Creative Director At An Agency Known For Viral DTC Ads. Suggest 5 Big Visual Concepts That Would Stop A User Mid-Scroll For [Product]. Think Outside The Box: Extreme Comparisons, Visual Metaphors, Pop Culture.”
Why It Works: Everyone’s Using The Same Formats. These Break Pattern Recognition.
7. SCRIPT A TOP-PERFORMING UGC VIDEO
Prompt:
“You’re A UGC Director For Brands Spending $500K+/Mo. Script A UGC Video Ad Under 30 Seconds For [Product] That Follows: (1) Hook, (2) Emotional Payoff, (3) Social Proof, (4) CTA. Must Feel Native To TikTok Or Reels.”
Why It Works: Good UGC Is Rare. Great Scripting Is What Makes It Work.
These 7 AI prompts are powerful tools for any performance-driven brand looking to scale ad creative quickly and effectively across platforms. They’re designed to combat creative fatigue, lower CAC, and unlock fresh angles without starting from scratch. Whether you’re launching cold traffic campaigns or re-engaging warm audiences, these prompts give your creative team or AI assistant specific, high-leverage starting points to work from.
Credit: Toby Waller
