Landing-Page Creation & A/B Testing
for growth hungry brands

In the world of digital marketing, a well-crafted landing page can make all the difference in the success of your pay-per-click (PPC) campaigns. A landing page designed specifically for your PPC ads not only enhances user experience but also drives higher conversion rates. Coupled with A/B testing, this approach ensures that your landing pages and overall customer journey are finely tuned for maximum effectiveness. Let’s explore why landing pages are crucial, the benefits of A/B testing, and how tools like Unbounce can supercharge your efforts.

Why Create a Dedicated Landing Page?

A dedicated landing page serves as a focused destination for users who click on your PPC ads. Here’s why having one is so beneficial:

1. Relevance and Consistency: When users click on an ad, they expect to find content that matches their search intent. A well-designed landing page tailored to your ad ensures that the content, offers, and call-to-actions are relevant, improving the likelihood of conversion.

2. Enhanced User Experience: A landing page removes distractions and keeps the user focused on a single goal. This streamlined experience helps guide visitors towards taking the desired action, whether it’s making a purchase, signing up for a newsletter, or requesting more information.

3. Improved Conversion Rates: By aligning your landing page with your PPC campaign goals, you can significantly increase your conversion rates. A dedicated landing page addresses specific pain points or interests, leading to a higher likelihood of conversion compared to generic website pages.

The Power of A/B Testing

A/B testing involves creating two or more variations of a landing page to see which performs better. This process is essential for optimizing your landing pages and improving overall campaign performance:

1. Data-Driven Decisions: A/B testing provides valuable insights into which elements of your landing page resonate with users. By testing different headlines, images, and call-to-actions, you can make data-driven decisions that enhance effectiveness.

2. Continuous Improvement: Even after finding a high-performing landing page, A/B testing helps you keep optimizing. Regular testing ensures that you stay updated with user preferences and evolving trends, continuously improving your conversion rates.

3. Better ROI: By identifying the most effective elements of your landing pages, you can maximize the return on investment for your PPC campaigns. A/B testing helps ensure that your advertising spend is directed towards the most successful strategies.

Unbounce: Your Landing Page Testing Ally

Our agency uses Unbounce for landing page testing, and for good reason. Unbounce is a powerful tool that simplifies the creation and optimization of landing pages:

1. Easy-to-Use Builder: Unbounce’s drag-and-drop builder makes it easy to create high-converting landing pages without needing extensive design or coding skills. This user-friendly interface allows you to quickly test different layouts and elements.

2. Advanced A/B Testing Features: Unbounce offers robust A/B testing capabilities, allowing you to test variations of your landing pages and analyze performance metrics. This helps identify which versions yield the best results.

3. Integration and Analytics: Unbounce integrates seamlessly with various marketing tools and platforms, providing comprehensive analytics that help you track performance and make informed decisions.

(Note, at HOC, we don’t only work with Un-Bounce for landing-page-creation. We can also build landing-pages directly inside your CMS).

A/B Testing Best Practices

To get the most out of your A/B testing, here are some best practices we implement on our clients’ websites:

1. Test One Element at a Time: To accurately determine what impacts performance, focus on testing a single element per experiment, such as headlines, images, or call-to-action buttons.

2. Use a Sufficient Sample Size: Ensure that you have a large enough sample size for each variation to achieve statistically significant results. This helps in drawing reliable conclusions from your tests.

3. Set Clear Objectives: Define clear goals for what you want to achieve with each A/B test. Whether it’s increasing click-through rates or boosting conversions, having specific objectives helps guide your testing strategy.

4. Monitor and Iterate: Regularly review the results of your A/B tests and make adjustments based on the insights gathered. Continuous testing and optimization help maintain high performance over time.

5. Align with Customer Journey: Consider all touchpoints in the customer journey when designing and testing landing pages. Ensure that each page aligns with the user’s expectations and provides a seamless experience from start to finish.

In conclusion, creating dedicated landing pages for your PPC campaigns and leveraging A/B testing are essential strategies for optimizing your digital marketing efforts.

We also provide conversion-rate-optmisation reporting in order to track and highlight main KPIs such as average-order-value, average-revenue-per-user, conversion-rate, and overall business revenue. 

These KPIs are analzed both overall and individually for each A/B test. We monitor performance across all devices before making a decision based on the data / confidence level.