A Simple System to Beat Meta Ad Fatigue in 2025

Article by: Christian Horne, Paid-Ads Specialist

Ad fatigue kills performance. Fast. But instead of endlessly relaunching campaigns, we use a tight, scalable Meta structure that keeps things fresh without overcomplicating. Here’s how we do it:

1. Split CBO for Stability

Run your top ads in a Campaign Budget Optimisation (CBO) campaign, but split them across 2-3 ad sets.

Assign each a minimum spend (e.g. £100/day)
Prevents Facebook from dumping all budget into one fading ad set
Keeps volume steady when performance shifts

This setup helped one of our retail clients scale from £2k/day to £6k/day without spiking CPAs.

2. Promote New Winners Weekly

Every 3-4 days, review your testing campaigns.

Move new winners into your CBO rotation
Retire underperformers before they drag down results

It’s a simple rhythm: test, promote, repeat. Keeps your best ideas in front of fresh eyes.

3. Recycle “Failed” Ads

Set up a low-cost Advantage+ Shopping Campaign (ASC) with a cost cap.

Drop in creative that missed in testing
Minimal risk, easy incremental lift

We’ve seen a 10-15% revenue bump from ads we nearly killed off.

Why It Works

Simple: Easy to manage, even at scale
Measurable: Clear structure for testing and scaling
Repeatable: Works across accounts, verticals, and budgets

If your ads keep stalling out, you don’t need more tricks – you need a system. This one works.

Shoutout to Ben Radack on this one!

Jake Cronin

Paid Acquisition 🚀

Christian Horne

Paid Acquisition 🚀

B2B & B2C Paid Acquisition

Brand Growth
Through Paid Ads.

39+ Global Partnerships

Long-Term Partnerships

Working with HOC has been a game-changer for James' Places. Since the start of our working relationship, our online bookings and submissions have skyrocketed. Their Google and Meta planning and execution has been outstanding.

Christian, Jake, and the team's knowledge of paid advertising is second to none. They’ve consistently come through with thoughtful strategies and have delivered great results for fulfilmentcrowd.

Fantastic PPC agency! They quickly understood our goals and delivered impressive results with a targeted strategy. We've seen a big increase in quality leads since working together with HOC.. Highly recommend.

Professional and reliable white-label PPC team. Their expertise and thorough approach have positively contributed to our client campaigns. Communication has been clear and efficient, and they consistently meet expectations.

A team that quickly understood our goals and delivered on their prognosis. Our growth targets have been met YOY, enabling us to increase our media spend and recruit new staff. Happy to recommend their services.

If you are looking for more from your PPC partner than the usual out of the box cookie cutter solutions, then you should work with HOC. They are easy to get along with but also have an in-depth knowledge of this constantly changing space.

Your Dedicated Paid Media Team

A team of PPC consultants that functions as an extension of your own.

Account Manager

Our Marketing Account Managers optimises your strategy, connecting specialists at the right time while keeping you informed.

Advertising Strategist

Our Search Strategists manages paid channels to attract your audience, refining campaigns to boost sales, pipeline, and revenue.

Content Specialist

Our Content Specialists craft strategic content to guide prospects while keeping your business’s image and message top of mind.

Reporting & Tracking

Our Tracking and Reporting Specialists deliver accurate data and insights to drive optimisation and performance.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff-just smart, scalable advertising that drives revenue.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff—just smart, scalable advertising that drives revenue.