How we structure Meta / Facebook ad accounts based on daily spend limits:

Article by: Christian Horne, Paid-Ads Specialist

Under 500/day
Keep it simple.
→ 1 ASC
– Let Meta allocate.
Testing campaigns can tank overall performance, so new ads go directly into the main campaign, rotated carefully.

500–1.5k/day
→ 1 ABO for testing
→ 1 ASC for scaling
– This is where you earn the right to isolate tests.
– But keep testing spend under 30%… too much and it’ll drag the account down.

1.5k–5k/day
→ Same setup, but now the structure matters more.
– Winners get moved into a scaling CBO with separate ad sets by batch/month.
– Each ad set gets a minimum spend to avoid over-allocation.

Jake Cronin

Paid Acquisition 🚀

Christian Horne

Paid Acquisition 🚀

B2B & B2C Paid Acquisition

Brand Growth
Through Paid Ads.

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