The Meta Ads Structure for Ecom Brands Spending £100k+/Month

Article by: Christian Horne, Paid-Ads Specialist

CBO – Scale
ABO – Test
ASC – Recover

ABO for all new creatives
→ One angle per ad set
→ Budget high enough to get clean data

Each month, launch a new CBO
→ Add winning ABO ads
→ Use min spend limits to avoid one ad set dominating

Use ASC for failed tests
→ Duplicate underperforming ABO ads here
→ Apply cost caps to stay efficient

A solid system like this keeps testing focused, scaling clean, and results consistent. Don’t overcomplicate it – let structure do the heavy lifting.

Post inspired by: Ben Radack

Jake Cronin

Paid Acquisition 🚀

Christian Horne

Paid Acquisition 🚀

B2B & B2C Paid Acquisition

Brand Growth
Through Paid Ads.

39+ Global Partnerships

Long-Term Partnerships

Working with HOC has been a game-changer for James' Places. Since the start of our working relationship, our online bookings and submissions have skyrocketed. Their Google and Meta planning and execution has been outstanding.

Christian, Jake, and the team's knowledge of paid advertising is second to none. They’ve consistently come through with thoughtful strategies and have delivered great results for fulfilmentcrowd.

Fantastic PPC agency! They quickly understood our goals and delivered impressive results with a targeted strategy. We've seen a big increase in quality leads since working together with HOC.. Highly recommend.

Professional and reliable white-label PPC team. Their expertise and thorough approach have positively contributed to our client campaigns. Communication has been clear and efficient, and they consistently meet expectations.

A team that quickly understood our goals and delivered on their prognosis. Our growth targets have been met YOY, enabling us to increase our media spend and recruit new staff. Happy to recommend their services.

If you are looking for more from your PPC partner than the usual out of the box cookie cutter solutions, then you should work with HOC. They are easy to get along with but also have an in-depth knowledge of this constantly changing space.

Your Dedicated Paid Media Team

A team of PPC consultants that functions as an extension of your own.

Account Manager

Our Marketing Account Managers optimises your strategy, connecting specialists at the right time while keeping you informed.

Advertising Strategist

Our Search Strategists manages paid channels to attract your audience, refining campaigns to boost sales, pipeline, and revenue.

Content Specialist

Our Content Specialists craft strategic content to guide prospects while keeping your business’s image and message top of mind.

Reporting & Tracking

Our Tracking and Reporting Specialists deliver accurate data and insights to drive optimisation and performance.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff-just smart, scalable advertising that drives revenue.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff—just smart, scalable advertising that drives revenue.