Scaling Ecommerce Brands Starts with Strategy – Not Campaign Tweaks

Article by: Jake Cronin, Paid-Ads Specialist

One of the biggest mistakes I see from agencies? They dive straight into Google Ads. Changing campaigns. Rebuilding structures. Shuffling keywords. All before they’ve even understood the business they’re working with.

Before a single ad is touched, we take a step back and look under the hood of your brand. Because paid media doesn’t exist in a vacuum – it only works when it reflects the reality of the business behind it.

We Start with the Fundamentals

Every new ecommerce client we work with gets the same treatment: a thorough strategic deep-dive. No assumptions. No templates. Just a clear diagnosis based on what’s actually going on in your business.

Here’s what we ask:

What are your margins like – thin across the board or healthy in certain categories?
Which products are driving the bulk of your revenue?
Is your objective growth in volume, maximising profit, or increasing customer lifetime value?
Are you focused on a few high-impact hero products, or do you manage a wide product catalogue?
Which categories resonate most with your top-performing audiences?

These aren’t just good-to-know questions – they form the foundation of your account structure. Because let’s be clear: there is no such thing as a “perfect” setup. There’s only the setup that makes sense for your business.

No Templates – Just Tailored Growth

We’ve scaled brands from five to seven figures using this exact approach. Not because we followed some universal blueprint, but because we created a structure that worked for them.

The right campaign structure should be a mirror of your brand’s strengths:

Built around high-margin products that can actually scale
Optimised for real goals – not just vanity ROAS figures
Designed to support what makes your business different, not just what Google recommends

This is where most agencies get it wrong. They start at the platform level instead of the brand level. But ads don’t win in a spreadsheet – they win when your strategy is built around commercial reality.

Want to Scale? Start with the Right Questions

Growth doesn’t come from making tweaks inside Google Ads. It comes from asking better questions before you launch anything.

So if you’re ready to scale, don’t start with campaigns. Start with diagnosis.

Figure out what actually drives your business – and then build a paid strategy that puts that front and centre.

That’s how we scale ecommerce brands; with strategy that’s sharp, structures that fit, and performance rooted in real-world numbers.

Jake Cronin

Paid Acquisition 🚀

Christian Horne

Paid Acquisition 🚀

B2B & B2C Paid Acquisition

Brand Growth
Through Paid Ads.

39+ Global Partnerships

Long-Term Partnerships

Working with HOC has been a game-changer for James' Places. Since the start of our working relationship, our online bookings and submissions have skyrocketed. Their Google and Meta planning and execution has been outstanding.

Christian, Jake, and the team's knowledge of paid advertising is second to none. They’ve consistently come through with thoughtful strategies and have delivered great results for fulfilmentcrowd.

Fantastic PPC agency! They quickly understood our goals and delivered impressive results with a targeted strategy. We've seen a big increase in quality leads since working together with HOC.. Highly recommend.

Professional and reliable white-label PPC team. Their expertise and thorough approach have positively contributed to our client campaigns. Communication has been clear and efficient, and they consistently meet expectations.

A team that quickly understood our goals and delivered on their prognosis. Our growth targets have been met YOY, enabling us to increase our media spend and recruit new staff. Happy to recommend their services.

If you are looking for more from your PPC partner than the usual out of the box cookie cutter solutions, then you should work with HOC. They are easy to get along with but also have an in-depth knowledge of this constantly changing space.

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We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff-just smart, scalable advertising that drives revenue.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff—just smart, scalable advertising that drives revenue.