If you’re running traffic to an e-commerce site and you’re not investing in Conversion Rate Optimisation (CRO), you’re likely leaving serious revenue on the table. Too many brands pour budget into paid media without first understanding how well (or poorly) their site is converting that traffic. Here is a rigorous

If you’re serious about running profitable Google Ads campaigns, forget overnight success. This isn’t a slot machine. It’s a strategy game – and if you play it right, it can become a reliable engine for growth. We’ve refined a three-month Google Ads framework at HOC-Digital. It’s built for long-term profitability,

How to Actually Target Top-of-Funnel in Meta Ads (8-Figure Brand Secrets That Work) Let’s cut to the chase. Most advertisers think they’re running top-of-funnel (TOF) campaigns on Meta… but they’re not. They’re just tagging campaigns with TOF/MOF/BOF labels while throwing everything into Meta’s algorithm blender and hoping for the best.

Should You Include High-Ticket Products in Your Shopping Ads? Not Always – Here’s Why If you’ve ever asked yourself whether those premium, high-ticket items should sit front and centre in your Shopping campaigns, you’re not alone. It’s a common question we get from eCommerce clients, especially when they’re looking to

Let’s be honest – if you’ve run Google Ads recently, there’s a good chance Google’s been nudging you towards either Performance Max or Demand Gen. Whether it’s a rep on the phone, an email in your inbox, or a banner screaming at you inside your dashboard, the message is loud

If you’re in SaaS, you know the demo is your golden ticket. It’s where curiosity turns into commitment – where your prospects go from browsing to buying. But getting someone to that moment isn’t about luck. It’s about mapping a journey that starts the moment they see your ad. Let’s

Let’s be honest – most B2B sales teams are barely scratching the surface when it comes to LinkedIn retargeting. They’re throwing budget at cold campaigns, wondering why decision-makers aren’t biting, and missing the opportunity right under their noses: warm audiences who already know their brand. Here’s the truth – if

If you’re running local Google Ads campaigns and wondering why your business isn’t showing up in Google Maps – you’re not alone. It’s one of the most misunderstood areas in the platform, and in my experience auditing over 1,000 accounts, it’s often misconfigured or overlooked entirely. Let’s set the record

1. Performance Max Spend Allocation Script by Mike Rhodes One of the primary challenges with PMax campaigns is understanding where your budget is being allocated across Google’s vast network. Mike Rhodes’ Spend Allocation Script addresses this by breaking down your ad spend across various channels, including Search, Shopping, Display, and

Running paid ads but not seeing the return you hoped for? You’re not alone. Getting clicks is easy enough – turning those clicks into actual customers? That’s where most businesses get stuck. This is where a proper PPC funnel changes the game. When you build it right, it doesn’t just