Your Campaign Structure: Simple and Strategic Start with two Shopping campaigns: 1. Top Sellers Campaign 2. Everything Else Campaign Tip: Keep these campaigns mutually exclusive – exclude top sellers from the “Everything Else” campaign to avoid overlap and wasted spend. Identifying Your Top Performers Use existing site data to guide

If you’re not using Google Ads Editor to build and bulk-edit campaigns, you’re wasting time. Full stop. These are the six cheatcodes we use every single day to stay fast, focused, and in full control. 1. Only Download What You Need – Active Campaigns Only There’s no need to bring

Meta’s ad platform isn’t exactly known for being simple. One area where advertisers often get stuck is bidding strategies. If you’ve ever stared at the options wondering what on earth to pick, you’re not alone. The truth is, your bidding strategy can make or break your campaign performance. But Meta

As OpenAI tools like ChatGPT begin surfacing product listings and shopping results directly in their interfaces, the accuracy, quality, and optimisation of product feeds are now more critical than ever. A comprehensive audit, like the one outlined below, ensures that businesses are fully aligned with best practices for Google Shopping

Track micro-events for better retargeting:– Video Plays– Button Clicks How to set it up– Install TikTok Pixel with GTM– Track_  🔹 Page Views  🔹 Add To Cart  🔹 PurchasesBuild custom audiences off the back of these events. Why it’s important to do this:– Cheap CPM– Fast-growing audience– Less competition TikTok Pixel – A

If you are spending hours agonising over your Meta campaign setup, you are overthinking it. Trust me – after years of managing ad spend at every level, I can tell you that success on Meta comes down to a few simple, disciplined principles. Fancy structures and endless variations might look

One of the fastest ways to sabotage a new search campaign? Setting expectations that are completely detached from reality. If you have just built a fresh campaign for a client, the worst promise you can make is instant profitability. Telling them they will see a strong return within a week

Retargeting has long been one of the sharpest tools in the paid media toolbox. When it comes to LinkedIn Ads, tapping into warm audiences – people who already know who you are – can be a brilliant way to generate high-quality leads. Whether it is retargeting website visitors, ad engagers,

When a Google Ads campaign looks fine on the surface but refuses to deliver results, it is almost always because something crucial is being missed under the bonnet. A proper audit is not about adding endless new ideas into the mix. It is about finding and fixing the hidden problems

When it comes to scaling Meta ad campaigns, most brands jump the gun. They rush to pump out new creatives, throw a handful of ads into the mix, and hope that something sticks. But if your only strategy is “launch and pray”, you’re not scaling – you’re gambling. There’s a