If you’re a D2C founder doing under £10 million a year, here’s something you need to hear: stop overcomplicating your reporting. These 11 metrics will tell you everything you need to know. 1. How much does it cost to acquire a customer? Blended CAC (Customer Acquisition Cost) This is your
1. Number of Visitors This is your traffic. It’s the footfall of your store. More eyeballs usually means more chances to convert – but only if you’re bringing in the right kind of visitors. Example: Let’s say you’re running a premium skincare brand. You get 20,000 visitors a month, but
Let’s be honest – if you’ve run Google Ads recently, there’s a good chance Google’s been nudging you towards either Performance Max or Demand Gen. Whether it’s a rep on the phone, an email in your inbox, or a banner screaming at you inside your dashboard, the message is loud
If you’re running a cybersecurity SaaS brand and you’re not taking LinkedIn PPC seriously, you’re leaving money on the table. I’ve worked with tech companies long enough to see the same pattern play out over and over – the ones that lean into LinkedIn early, and properly, tend to lead
If you’re in SaaS, you know the demo is your golden ticket. It’s where curiosity turns into commitment – where your prospects go from browsing to buying. But getting someone to that moment isn’t about luck. It’s about mapping a journey that starts the moment they see your ad. Let’s
If you think online advertising is moving fast now, just wait until 2030. We’re not talking small tweaks and updates – we’re heading for a full-blown transformation in how ads are created, served, and experienced. And if you’re running a PPC agency or managing paid media in-house, the shift will
If you’re a law firm in the UK, advertising isn’t just about clever copy and slick visuals – it’s about staying inside the lines. And in 2025, those lines are sharper than ever. Legal marketing has come a long way, but it’s still walking a tightrope. You’ve got to promote
In wealth management, timing is everything. You’re not just selling a service – you’re guiding life-changing financial decisions. And high-net-worth individuals don’t hand over their trust (or portfolios) after one click. That’s where smart retargeting comes in. If you want to stay in front of the right people – without
The Problem with Vanity Metrics – And Why Your Dashboard Should Be Built for Decision-Makers Let’s talk about PPC dashboards. They’re supposed to give you clarity, right? But too often, they’re built around vanity metrics or made to impress rather than inform. Real ad efficiency isn’t just about ROAS or
Why Google Ads is a Game-Changer for Driving Schools If you run a driving school, you already know how competitive the industry can be. Learner drivers have dozens of choices, and without a strong online presence, your business can get lost in the crowd. This is where Google Ads becomes
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