Not every brand needs a complex setup. The structure depends on how much you’re spending, and more importantly, how fast you’re looking to scale. At £1k/day, keep it lean and focused With smaller budgets, simplicity wins: If an ad performs well in testing, I might bump the budget within its
If you’re relying solely on Performance Max, chances are you’re seeing poor results – and wondering why. Here’s what usually happens: But pair Performance Max with the right Standard Shopping structure, and everything changes. Step 1: Launch a focused Standard Shopping campaign Start with an aggressive approach – low target
If you’re in e-commerce, chances are you’ve been told to track your returning customer rate. On the surface, it sounds like a retention metric – a measure of how well you’re keeping customers coming back. But here’s the truth: it’s not about retention at all. Let’s break it down properly,
Struggling with Facebook ad performance?Your metrics are already telling you why – you just need to know how to read them. Here’s a simple breakdown of the key signals – and what they actually mean for your creative. 1. High Hook Rate, Low Conversions People stop scrolling – but don’t
One of the biggest mistakes I see from agencies? They dive straight into Google Ads. Changing campaigns. Rebuilding structures. Shuffling keywords. All before they’ve even understood the business they’re working with. Before a single ad is touched, we take a step back and look under the hood of your brand.
Step 1: Make Your Shop Look Trustworthy Step 2: Get Reviews – Fast Step 3: Start with Paid Traffic Step 4: Hire 3 Consistent Creators Step 5: Repost Winning Videos Step 6: Run Spark Ads from Creator Posts Step 7: Go Live Daily Step 8: Work with Rising Creators Step
Step 1: Identify Your Real Competitors Using Auction Insights Before you go searching the web for brand names you think you’re competing with, take a look at Google’s own data. In your Google Ads account, head to the Auction Insights report. This tells you exactly which advertisers are appearing alongside
Your Campaign Structure: Simple and Strategic Start with two Shopping campaigns: 1. Top Sellers Campaign 2. Everything Else Campaign Tip: Keep these campaigns mutually exclusive – exclude top sellers from the “Everything Else” campaign to avoid overlap and wasted spend. Identifying Your Top Performers Use existing site data to guide
Running ads without knowing your key numbers is like driving blindfolded. These four metrics will tell you what’s working, what’s not, and where to scale. Let’s break them down with real-world context. 1. What’s Your Real CAC Limit Based on Margins? Why it matters: If your margins can’t support your
If you’re not using Google Ads Editor to build and bulk-edit campaigns, you’re wasting time. Full stop. These are the six cheatcodes we use every single day to stay fast, focused, and in full control. 1. Only Download What You Need – Active Campaigns Only There’s no need to bring
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