Most marketers think they’ve got a handle on ROAS. They don’t. It’s one of the most misunderstood metrics in paid media – and yet, it’s the one businesses obsess over the most. Open Meta Ads Manager or Google Ads, and you’ll see a shiny ROAS figure staring back at you.
If you are spending hours agonising over your Meta campaign setup, you are overthinking it. Trust me – after years of managing ad spend at every level, I can tell you that success on Meta comes down to a few simple, disciplined principles. Fancy structures and endless variations might look
One of the fastest ways to sabotage a new search campaign? Setting expectations that are completely detached from reality. If you have just built a fresh campaign for a client, the worst promise you can make is instant profitability. Telling them they will see a strong return within a week
Retargeting has long been one of the sharpest tools in the paid media toolbox. When it comes to LinkedIn Ads, tapping into warm audiences – people who already know who you are – can be a brilliant way to generate high-quality leads. Whether it is retargeting website visitors, ad engagers,
When a Google Ads campaign looks fine on the surface but refuses to deliver results, it is almost always because something crucial is being missed under the bonnet. A proper audit is not about adding endless new ideas into the mix. It is about finding and fixing the hidden problems
When it comes to scaling Meta ad campaigns, most brands jump the gun. They rush to pump out new creatives, throw a handful of ads into the mix, and hope that something sticks. But if your only strategy is “launch and pray”, you’re not scaling – you’re gambling. There’s a
It might sound counterintuitive, but the fastest path to scaling your Google Ads performance often starts with cutting spend – not increasing it. At HOC, we audit multiple SaaS and B2B client accounts on a monthly basis. And time and again, we’re seeing the same pattern: Most companies aren’t under-investing
If you run an ecommerce brand or manage paid media, you’re probably keeping one eye on AI – and rightly so. But the latest move from OpenAI and Shopify isn’t just another tech headline. It’s a signal that the way consumers discover and buy products is changing. And that change
If you’re running paid ads in ecommerce, there’s a shift quietly happening behind the scenes that you need to have on your radar. OpenAI and Shopify have just announced a deeper integration, and while it may not seem earth-shattering at first glance, it signals a massive shift in how people
Let’s face it – scaling profitably has never been tougher. Over the past few years, customer acquisition costs have skyrocketed. In fact, CAC is up by over 60%. Add to that a saturated market, dwindling attention spans, and a shrinking share of wallet, and you’ve got a battlefield where only
Office, Northwest:
1 Fife Street
Lancashire
BB9 6DD
England
© 2025 HOC-Digital-Solutions. All Rights Reserved. Website built by us.