Let’s be honest – generating leads is only half the battle. The real challenge begins once that lead form gets submitted.

You’ve done the hard work. You’ve targeted the right audience, crafted a compelling offer, and someone finally fills out your LinkedIn lead form. Then what happens?

They vanish.

You follow up with emails – nothing.
You try calling – no answer.
By the time you do get through (if ever), they’ve forgotten who you are or why they filled out the form in the first place.

Sound familiar? It’s one of the most frustrating aspects of B2B lead generation.

That’s why LinkedIn’s latest move is so interesting – and, frankly, overdue.

LinkedIn Lead Gen Forms Meet Calendly: A Smarter Handoff

LinkedIn has announced a new feature in the pipeline: native integration between Lead Gen Forms and Calendly.

Here’s how it’ll work.

Once someone fills out your lead form, instead of landing on a passive thank you screen, they’ll be prompted to book a call straight into your diary. No emails. No chasing. No “what time works for you?”

It’s a seamless transition from interest to action – and it could dramatically improve lead quality and conversion rates for B2B campaigns.

While the feature isn’t live yet – I haven’t seen it rolled out in any client accounts – the direction is clear. LinkedIn is leaning into reducing friction between lead capture and sales conversations. And it’s a smart move.

Why This Could Be a Game Changer for B2B Advertisers

If you’re running B2B campaigns, you already know how critical speed is when it comes to follow-up. Research has shown that contacting a lead within five minutes of form submission can make you 21 times more likely to convert that lead into a qualified opportunity.

But let’s face it – that’s rarely what happens. Most businesses are still stuck in the “submit the form and hope someone follows up soon” model. Meanwhile, interest fades, priorities shift, and your leads get scooped up by more proactive competitors.

With this new integration, you’re removing the lag. You’re getting the meeting on the books while the prospect is still engaged and in the zone.

It also aligns perfectly with how modern buyers behave. People want convenience. They don’t want to be chased. If you make it easy for them to take the next step, they will.

But What About Tyre Kickers?

It’s a fair question – will this just fill your calendar with people who aren’t serious?

Maybe. But the truth is, those people already exist in your funnel. Whether they book a call or not, you still pay for the lead. At least with this integration, you get a faster read on who’s genuinely interested. It gives your sales team a chance to qualify in real time rather than spend days trying to reach someone who never intended to talk in the first place.

Plus, with the right pre-qualification questions and targeting, you can filter out the time-wasters before they hit your diary.

Final Thoughts

This isn’t just a nice-to-have feature – it’s a meaningful improvement to a system that’s been clunky for far too long. Anything that helps bridge the gap between lead generation and actual conversations gets my vote.

It’s not live yet, and we don’t have a confirmed rollout timeline, but we’ll be watching closely and testing it as soon as it becomes available.

If you’re serious about improving your B2B lead gen performance, especially on LinkedIn, this could be a key tool in making your campaigns work harder for you.

So, would I turn this on in our clients’ campaigns? Absolutely – but with the right strategy behind it.