If you are running LinkedIn campaigns for a B2B business and you have not installed the LinkedIn Insight Tag, you are leaving serious opportunities on the table.
The reality is, most B2B companies are active on LinkedIn – posting updates, running ads, nurturing connections – but they miss one of the most powerful tools LinkedIn offers: the Insight Tag.
Today, I want to walk you through why the LinkedIn Insight Tag is so underrated, how it works, and why every serious B2B marketer should be using it right now.
What is the LinkedIn Insight Tag?
Think of the LinkedIn Insight Tag as your behind-the-scenes assistant. It is a small piece of code you add to your website, and in return, it quietly tracks who visits your site after interacting with your LinkedIn ads – or even from your organic LinkedIn activity.
The Insight Tag opens the door to smarter targeting, better measurement, and much stronger campaign performance.
Three Big Reasons You Need the LinkedIn Insight Tag
1. Track Your Website Visitors
Without the Insight Tag, you are flying blind. You can see who clicked your ads, but what happens after they land on your site? Are they exploring your services? Reading your case studies? Dropping off immediately?
The Insight Tag lets you connect the dots. You can see which ads are driving the most valuable actions on your site – not just clicks, but genuine engagement.
Better data equals better decisions. Simple as that.
2. Build Warm Audiences for Remarketing
We all know that in B2B, buying decisions are rarely instant. It often takes weeks or even months for a prospect to move from awareness to action.
The Insight Tag allows you to capture those visitors and build highly targeted remarketing audiences inside LinkedIn. Instead of spending money chasing cold prospects, you can re-engage people who have already shown an interest in your business.
Remarketing with LinkedIn is incredibly powerful for B2B. When you stay visible in the buying journey, you win more deals – it is as straightforward as that.
3. Unlock Lead Generation Form Tracking
LinkedIn’s lead generation forms are brilliant for B2B. They reduce friction, making it easier for prospects to hand over their details without ever leaving the platform.
But if you are not using the Insight Tag, you are missing valuable insights. With the tag installed, you can track when someone submits a lead form and map that data back to their on-site behaviour.
It is like shining a spotlight on what is really driving conversions – so you can double down on what is working.
How to Install the LinkedIn Insight Tag Properly
Installing the Insight Tag is straightforward – no need to overcomplicate it.
- Add the tag to your website via Google Tag Manager (GTM). If you are already using GTM, this should take no more than five minutes.
- Once installed, always test it using Google Tag Assistant to ensure it is firing correctly. Do not just assume it is working – verify it.
Get it set up once, and it will run quietly in the background, collecting vital data for you every day.
Pro Tip: Use It to Supercharge Your Remarketing
If there is one thing I have seen repeatedly across countless campaigns, it is this: remarketing to warm audiences on LinkedIn delivers some of the highest conversion rates in B2B advertising.
When you use the Insight Tag to build remarketing lists – say, people who visited your pricing page or downloaded a whitepaper – you can create ultra-targeted campaigns that feel incredibly relevant to the prospect.
And in B2B, relevance is everything. The more relevant you are, the more trust you build. The more trust you build, the more deals you close.
Stop Leaving Leads on the Table
It is easy to overlook the LinkedIn Insight Tag. It does not grab headlines like fancy creative or new ad formats. But in terms of impact, it is one of the smartest moves you can make for your LinkedIn marketing strategy.
If you are serious about growing your B2B pipeline, do not ignore it. Get the Insight Tag installed, use it to build smarter audiences, and watch your LinkedIn campaigns move from good to great.
