It might sound counterintuitive, but the fastest path to scaling your Google Ads performance often starts with cutting spend – not increasing it. At HOC, we audit multiple SaaS and B2B client accounts on a monthly basis. And time and again, we’re seeing the same pattern: Most companies aren’t under-investing

One of the biggest mistakes I see in paid media? Advertisers treating every channel like it exists in a vacuum. You’ve got your Google Ads over here, your LinkedIn campaigns over there, maybe some paid socials running in the background. But no clear connection. No cross-channel thinking. The problem? That’s

If you’ve spent any time scaling Meta ad campaigns, you’ve probably relied heavily on the Purchase objective. It’s logical. After all, you want more sales – so you optimise for purchases. But here’s the issue: that objective doesn’t work the way many advertisers think it does. In fact, it might

If you’ve ever tried scaling Meta Ads with a decent-sized budget while juggling multiple audience segments, you’ll know it’s not as straightforward as Meta’s dashboard makes it look. Middle of the Funnel (MOF) and Bottom of the Funnel (BOF) audiences are crucial to converting prospects into customers – but getting

There’s nothing more frustrating than pouring budget into Google Ads only to see it disappear with little to show for it. We’ve seen it time and time again – campaigns launched without the right foundations crumble fast. Before you hit “launch”, ask yourself these 9 essential questions. Think of this

If you’re running traffic to an e-commerce site and you’re not investing in Conversion Rate Optimisation (CRO), you’re likely leaving serious revenue on the table. Too many brands pour budget into paid media without first understanding how well (or poorly) their site is converting that traffic. Here is a rigorous

If you’re serious about running profitable Google Ads campaigns, forget overnight success. This isn’t a slot machine. It’s a strategy game – and if you play it right, it can become a reliable engine for growth. We’ve refined a three-month Google Ads framework at HOC-Digital. It’s built for long-term profitability,

How to Actually Target Top-of-Funnel in Meta Ads (8-Figure Brand Secrets That Work) Let’s cut to the chase. Most advertisers think they’re running top-of-funnel (TOF) campaigns on Meta… but they’re not. They’re just tagging campaigns with TOF/MOF/BOF labels while throwing everything into Meta’s algorithm blender and hoping for the best.

Should You Include High-Ticket Products in Your Shopping Ads? Not Always – Here’s Why If you’ve ever asked yourself whether those premium, high-ticket items should sit front and centre in your Shopping campaigns, you’re not alone. It’s a common question we get from eCommerce clients, especially when they’re looking to

Let’s be honest – if you’ve run Google Ads recently, there’s a good chance Google’s been nudging you towards either Performance Max or Demand Gen. Whether it’s a rep on the phone, an email in your inbox, or a banner screaming at you inside your dashboard, the message is loud