If you’re in the B2B space, chances are you’re always looking for ways to reach high-intent buyers, lower your cost per acquisition, and maximise your ROI. While Google Ads may be your default choice, savvy business owners are increasingly turning to Bing Ads (Microsoft Advertising) for B2B growth—and for good
When it comes to B2B marketing, most businesses default to Google Ads. But here’s the thing, Bing Ads (now Microsoft Advertising) is an underrated powerhouse for lead generation. With a lower cost-per-click (CPC) and a professional user base that includes decision-makers using Microsoft products daily, it’s a goldmine for B2B
If you’re running LinkedIn ads, you already know it’s the goldmine for B2B marketing. But targeting the right decision-makers? That’s where things get strategic. A basic job title filter won’t cut it—especially when you need to reach the C-suite, senior managers, and key influencers with purchasing power. Let’s dive into
LinkedIn Ads have become a powerhouse for B2B marketing, but throwing money at campaigns without a clear funnel is a fast track to wasted budget. If you want to drive real business results in 2025, you need a structured approach—from grabbing attention to closing deals. Let’s walk through the ultimate
Black Friday is a goldmine for eCommerce and retail businesses. It’s also one of the most expensive times of the year to run Google Ads. If you don’t have a smart strategy, your budget can disappear faster than a half-price PlayStation 5. The key to success? A well-structured campaign that
Topics Discussed: LinkedIn has become the go-to platform for B2B marketing. It’s where decision-makers, industry leaders, and professionals engage with high-value content and discover new business solutions. But running LinkedIn Ads isn’t as simple as throwing money at the platform and hoping for results. With rising ad costs and increasing
If you’re running a business and looking to scale with paid ads, chances are you’ve considered both Meta Ads (Facebook & Instagram) and TikTok Ads. But which one is the better investment? Meta has been the king of social media advertising for years, giving businesses advanced targeting options, detailed analytics,
If you run a local service business—whether it’s plumbing, landscaping, beauty treatments, or car repairs—chances are you rely on word-of-mouth, referrals, and maybe a bit of Google traffic. But what if you could put your business in front of thousands of potential customers in your area—even before they start looking
Running a small business is a constant balancing act. One minute, you’re handling customer enquiries; the next, you’re figuring out how to bring in more sales. And in today’s digital world, if you’re not showing up online, you’re missing out on a huge chunk of potential customers. That’s where Google
Understanding unit economics in PPC is like having a blueprint for every euro, pound, or dollar you invest. When you truly grasp these metrics, you’re not only driving traffic—you’re ensuring that every campaign contributes to sustainable growth. Let’s break it down in an engaging, insightful way, starting with the essentials
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