Running Google Ads as an accountant might seem straightforward – set a budget, write a few ads, and watch the leads roll in. If only it were that simple. The truth is, Google Ads is powerful, but unforgiving. One wrong move and your budget evaporates with little to show for
In wealth management, timing is everything. You’re not just selling a service – you’re guiding life-changing financial decisions. And high-net-worth individuals don’t hand over their trust (or portfolios) after one click. That’s where smart retargeting comes in. If you want to stay in front of the right people – without
If you’re running paid ads but not obsessing over your tracking setup, you’re flying blind – and it’s costing you more than you think. I’ve seen this far too many times. Brands come to us baffled by underwhelming results, only to discover their PPC tracking is either broken, incomplete, or
The Problem with Vanity Metrics – And Why Your Dashboard Should Be Built for Decision-Makers Let’s talk about PPC dashboards. They’re supposed to give you clarity, right? But too often, they’re built around vanity metrics or made to impress rather than inform. Real ad efficiency isn’t just about ROAS or
Running paid ads but not seeing the return you hoped for? You’re not alone. Getting clicks is easy enough – turning those clicks into actual customers? That’s where most businesses get stuck. This is where a proper PPC funnel changes the game. When you build it right, it doesn’t just
The Hospitality Industry Has Changed – Have You? The UK hospitality sector has faced a rollercoaster of changes in recent years. From economic shifts to evolving traveller behaviour, the landscape is more competitive than ever. Yet, many hotels and B&Bs are still relying on outdated marketing strategies, hoping that organic
Why Google Ads is a Game-Changer for Driving Schools If you run a driving school, you already know how competitive the industry can be. Learner drivers have dozens of choices, and without a strong online presence, your business can get lost in the crowd. This is where Google Ads becomes
When it comes to paid advertising, UK e-commerce brands have two giants to choose from – Google Shopping Ads and Facebook Ads. Both platforms are powerful, but which one delivers the best return on investment? The answer depends on your goals, products, and audience. Let’s break it down. Understanding the
If you’re running a coaching or consulting business in the UK, you already know the challenge: breaking past the ceiling of referrals and organic reach. While word-of-mouth and networking are great, they don’t scale predictably. That’s where paid advertising comes in. But here’s the truth – most coaches and consultants
If you’re still on the fence about TikTok ads, let me be blunt – you’re leaving money on the table. I’ve worked in digital marketing for years, watching platforms come and go. I’ve seen Facebook’s golden days, Instagram’s rise, and the LinkedIn resurgence. But TikTok? It’s in a league of
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