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b2b

Why Your B2B Leads Aren’t Converting

B2B marketers love data. Click-through rates, cost-per-click, impressions—it’s all gold. But what happens when your PPC campaign looks good on paper but doesn’t translate into actual revenue? Let’s talk about something that doesn’t get enough attention: lead quality. Because here’s the reality—most B2B PPC campaigns don’t fail due to a

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