If you are running LinkedIn campaigns for a B2B business and you have not installed the LinkedIn Insight Tag, you are leaving serious opportunities on the table. The reality is, most B2B companies are active on LinkedIn – posting updates, running ads, nurturing connections – but they miss one of
When a Google Ads campaign looks fine on the surface but refuses to deliver results, it is almost always because something crucial is being missed under the bonnet. A proper audit is not about adding endless new ideas into the mix. It is about finding and fixing the hidden problems
1. CREATE SCROLL-STOPPING STATIC CONCEPTS Prompt:“You’re A Senior Static Ad Strategist. Create 5 High-Performing Static Ad Concepts For [Product], Each With A Distinct Headline, Visual Format, And Scroll-Stopping Idea. Focus On Thumb-Stopping Contrast, Tension, Or Curiosity.” Why It Works: Brands Overlook Static. It Often Outperforms UGC When Done Right. 2.
When it comes to scaling Meta ad campaigns, most brands jump the gun. They rush to pump out new creatives, throw a handful of ads into the mix, and hope that something sticks. But if your only strategy is “launch and pray”, you’re not scaling – you’re gambling. There’s a
It might sound counterintuitive, but the fastest path to scaling your Google Ads performance often starts with cutting spend – not increasing it. At HOC, we audit multiple SaaS and B2B client accounts on a monthly basis. And time and again, we’re seeing the same pattern: Most companies aren’t under-investing
One of the biggest mistakes I see in paid media? Advertisers treating every channel like it exists in a vacuum. You’ve got your Google Ads over here, your LinkedIn campaigns over there, maybe some paid socials running in the background. But no clear connection. No cross-channel thinking. The problem? That’s
If you’ve spent any time scaling Meta ad campaigns, you’ve probably relied heavily on the Purchase objective. It’s logical. After all, you want more sales – so you optimise for purchases. But here’s the issue: that objective doesn’t work the way many advertisers think it does. In fact, it might
We’re standing at the edge of the next major advertising shift – and it’s not happening on Google or Meta. It’s happening inside AI tools. OpenAI, through ChatGPT and its growing integration with Shopify and other platforms, is laying the groundwork for a new kind of advertising experience. It’s subtle
If you run an ecommerce brand or manage paid media, you’re probably keeping one eye on AI – and rightly so. But the latest move from OpenAI and Shopify isn’t just another tech headline. It’s a signal that the way consumers discover and buy products is changing. And that change
If you’re running paid ads in ecommerce, there’s a shift quietly happening behind the scenes that you need to have on your radar. OpenAI and Shopify have just announced a deeper integration, and while it may not seem earth-shattering at first glance, it signals a massive shift in how people
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