Your Campaign Structure: Simple and Strategic Start with two Shopping campaigns: 1. Top Sellers Campaign 2. Everything Else Campaign Tip: Keep these campaigns mutually exclusive – exclude top sellers from the “Everything Else” campaign to avoid overlap and wasted spend. Identifying Your Top Performers Use existing site data to guide
Running ads without knowing your key numbers is like driving blindfolded. These four metrics will tell you what’s working, what’s not, and where to scale. Let’s break them down with real-world context. 1. What’s Your Real CAC Limit Based on Margins? Why it matters: If your margins can’t support your
If you’re not using Google Ads Editor to build and bulk-edit campaigns, you’re wasting time. Full stop. These are the six cheatcodes we use every single day to stay fast, focused, and in full control. 1. Only Download What You Need – Active Campaigns Only There’s no need to bring
For a while now, TikTok Shop has been seen as a double-edged sword for online sellers. Yes, it’s one of the fastest-growing platforms for product discovery and impulse buys. But once the sale happens, that’s where the relationship used to end. The biggest criticism? Brands couldn’t access customer data post-purchase.
If you’re not already paying attention to TikTok’s advertising ecosystem, now’s the time to start. TikTok Search Ads have officially rolled out beyond the US, and it’s not just a shiny new toy – this is a serious opportunity to get in front of high-intent users while your competitors are
Meta’s ad platform isn’t exactly known for being simple. One area where advertisers often get stuck is bidding strategies. If you’ve ever stared at the options wondering what on earth to pick, you’re not alone. The truth is, your bidding strategy can make or break your campaign performance. But Meta
If you’re running paid media for an e-commerce brand and still lumping all your products into one Performance Max campaign, you’re leaving serious money on the table. I recently helped an e-commerce client increase their return on ad spend (ROAS) by 57% in just over two months – without increasing
Let’s be honest – generating leads is only half the battle. The real challenge begins once that lead form gets submitted. You’ve done the hard work. You’ve targeted the right audience, crafted a compelling offer, and someone finally fills out your LinkedIn lead form. Then what happens? They vanish. You
With the rise of AI-driven tools like ChatGPT, Gemini and Claude, a new kind of referral traffic is quietly growing in your analytics reports. Users are increasingly discovering brands, products and services through large language models (LLMs), and if you’re not tracking this traffic properly in Google Analytics 4, you’re
If you’re running paid media for an e-commerce brand, it’s worth paying close attention to where budgets are quietly shifting. While most marketers are still crowding the usual suspects: Meta, TikTok, Google Search – the savvier brands are moving a step ahead. They’re leaning into YouTube. And not in a
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