If you’re running traffic to an e-commerce site and you’re not investing in Conversion Rate Optimisation (CRO), you’re likely leaving serious revenue on the table. Too many brands pour budget into paid media without first understanding how well (or poorly) their site is converting that traffic. Here is a rigorous
If you run a growing eCommerce brand, chances are your paid media is doing its job. Clicks are coming in, your CAC looks great, and your Meta creatives are converting. But behind the scenes, things feel tight. Margins are squeezed, cash flow is under pressure, and finance is waving red
If you’re serious about running profitable Google Ads campaigns, forget overnight success. This isn’t a slot machine. It’s a strategy game – and if you play it right, it can become a reliable engine for growth. We’ve refined a three-month Google Ads framework at HOC-Digital. It’s built for long-term profitability,
If you’re a D2C founder doing under £10 million a year, here’s something you need to hear: stop overcomplicating your reporting. These 11 metrics will tell you everything you need to know. 1. How much does it cost to acquire a customer? Blended CAC (Customer Acquisition Cost) This is your
1. Number of Visitors This is your traffic. It’s the footfall of your store. More eyeballs usually means more chances to convert – but only if you’re bringing in the right kind of visitors. Example: Let’s say you’re running a premium skincare brand. You get 20,000 visitors a month, but
Let’s be honest – if you’ve run Google Ads recently, there’s a good chance Google’s been nudging you towards either Performance Max or Demand Gen. Whether it’s a rep on the phone, an email in your inbox, or a banner screaming at you inside your dashboard, the message is loud
If you’re running a cybersecurity SaaS brand and you’re not taking LinkedIn PPC seriously, you’re leaving money on the table. I’ve worked with tech companies long enough to see the same pattern play out over and over – the ones that lean into LinkedIn early, and properly, tend to lead
If you’re in SaaS, you know the demo is your golden ticket. It’s where curiosity turns into commitment – where your prospects go from browsing to buying. But getting someone to that moment isn’t about luck. It’s about mapping a journey that starts the moment they see your ad. Let’s
If you think online advertising is moving fast now, just wait until 2030. We’re not talking small tweaks and updates – we’re heading for a full-blown transformation in how ads are created, served, and experienced. And if you’re running a PPC agency or managing paid media in-house, the shift will
If you’re a law firm in the UK, advertising isn’t just about clever copy and slick visuals – it’s about staying inside the lines. And in 2025, those lines are sharper than ever. Legal marketing has come a long way, but it’s still walking a tightrope. You’ve got to promote
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