For a while now, TikTok Shop has been seen as a double-edged sword for online sellers. Yes, it’s one of the fastest-growing platforms for product discovery and impulse buys. But once the sale happens, that’s where the relationship used to end. The biggest criticism? Brands couldn’t access customer data post-purchase.
If you’re running paid media for an e-commerce brand and still lumping all your products into one Performance Max campaign, you’re leaving serious money on the table. I recently helped an e-commerce client increase their return on ad spend (ROAS) by 57% in just over two months – without increasing
With the rise of AI-driven tools like ChatGPT, Gemini and Claude, a new kind of referral traffic is quietly growing in your analytics reports. Users are increasingly discovering brands, products and services through large language models (LLMs), and if you’re not tracking this traffic properly in Google Analytics 4, you’re
If you’re running paid media for an e-commerce brand, it’s worth paying close attention to where budgets are quietly shifting. While most marketers are still crowding the usual suspects: Meta, TikTok, Google Search – the savvier brands are moving a step ahead. They’re leaning into YouTube. And not in a
As OpenAI tools like ChatGPT begin surfacing product listings and shopping results directly in their interfaces, the accuracy, quality, and optimisation of product feeds are now more critical than ever. A comprehensive audit, like the one outlined below, ensures that businesses are fully aligned with best practices for Google Shopping
Most marketers think they’ve got a handle on ROAS. They don’t. It’s one of the most misunderstood metrics in paid media – and yet, it’s the one businesses obsess over the most. Open Meta Ads Manager or Google Ads, and you’ll see a shiny ROAS figure staring back at you.
If you are spending hours agonising over your Meta campaign setup, you are overthinking it. Trust me – after years of managing ad spend at every level, I can tell you that success on Meta comes down to a few simple, disciplined principles. Fancy structures and endless variations might look
One of the fastest ways to sabotage a new search campaign? Setting expectations that are completely detached from reality. If you have just built a fresh campaign for a client, the worst promise you can make is instant profitability. Telling them they will see a strong return within a week
Retargeting has long been one of the sharpest tools in the paid media toolbox. When it comes to LinkedIn Ads, tapping into warm audiences – people who already know who you are – can be a brilliant way to generate high-quality leads. Whether it is retargeting website visitors, ad engagers,
When a Google Ads campaign looks fine on the surface but refuses to deliver results, it is almost always because something crucial is being missed under the bonnet. A proper audit is not about adding endless new ideas into the mix. It is about finding and fixing the hidden problems
Office, Northwest:
1 Fife Street
Lancashire
BB9 6DD
England
© 2025 HOC-Digital-Solutions. All Rights Reserved. Website built by us.