Assessment Areas
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Creative / Ad-Copy Testing:
From headlines and visuals to ad formats, we systematically test creative elements to uncover the winning combinations. -
Audience Segmentation Testing:
We test various audience segments, including demographics, interests, and behaviors, to find your most profitable customers. -
Bidding Strategy Testing:
We experiment with different bidding strategies to ensure your ads remain competitive while maintaining cost efficiency. -
Landing Page Testing:
We run multivariate tests on landing pages to optimise layouts, CTAs, and user experience for better conversions. -
Ad Placement Testing:
We analyze where your ads perform best, thoroughly testing placements within and across platforms to maximize results. -
Frequency and Timing Testing:
We evaluate how often your audience sees your ads and find the optimal times to serve them for maximum impact.
1. Creative Testing
- We systematically test creative elements such as headlines, visuals, and ad formats to uncover what captures attention and drives engagement. Every creative iteration is designed with your audience in mind, ensuring your campaigns remain fresh and impactful. This approach helps us continually refine your brand's messaging.
2. Audience Segmentation Testing
- We dive deep into audience segmentation, testing demographics, interests, and behaviors to identify your most valuable customer groups. By understanding who converts best, we can allocate budgets more effectively and tailor your messaging to speak directly to their needs.
3. Bidding Strategy Testing
- We experiment with different bidding strategies, including manual bidding, target ROAS, and CPA bidding, to discover the approach that maximizes your ROI. This allows us to strike the perfect balance between cost efficiency and maintaining a competitive edge in your industry.
4. Landing Page Testing
- We conduct multivariate tests on landing pages, experimenting with layouts, call-to-action placements, and form designs. This ensures your pages are optimized for conversion and provide the best possible experience for your audience. Small tweaks can lead to significant improvements in performance.
5. Ad Placement Testing
- We test where your ads perform best, analyzing placements within platforms (e.g., Facebook feed vs. Stories) and across platforms (e.g., Google Search vs. Display). By identifying high-performing placements, we can focus your budget on areas that deliver the best results.
6. Frequency and Timing Testing
- We assess how often your audience sees your ads and determine the best times to show them for maximum impact. By avoiding ad fatigue and ensuring relevance, we help your campaigns stay effective while keeping your audience engaged.
- Head over to our blog to learn more about testing!
Performance
Highlights
#HappyClients
Client: Dream Weddings
(Google Ads)
Client: Fulfilment Crowd
(Google Ads)
Client: WiseOwl
(Landing-Page-Redesign)
Essential PPC Formula
1. Captivating Advert
2. Optimised
Landing-Page
3. Server-Side-
Tracking
4. In Depth
Reporting
1. Captivating Advert
2. Optimised Landing-Page
3. Server-Side-Tracking
4. In Depth Reporting
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In Touch
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