B2B & B2C PAID ADVERTISING AGENCY

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Paid Ads:
How We Research

When onboarding a new client, we conduct thorough research into key areas before initiating any optimisation.

LET'S GO
LET'S GO
researching stack

Onboarding Checklist

  • Account Audit:
    A full audit of your paid search or social ads account, identifying missed opportunities and areas for optimization.
  • Website Audit:
    A comprehensive review of your website, focusing on usability, conversion rate optimization, and SEO best practices.
  • Tracking Audit:
    A detailed assessment of your analytics and tracking setup to ensure accurate data collection and actionable insights.
  • Competition Analysis:
    An in-depth evaluation of your competitors' strategies, uncovering gaps and opportunities to help you stand out.
  • Keyword Research:
    Extensive research to discover high-performing keywords tailored to your audience and goals for better search visibility.
  • Ad Copy Creation:
    Creating compelling, high-converting ad copy to resonate with your target audience and drive clicks and conversions.
google ads account dashboard

1. Ad Account Audit

  • We will review your paid ads account in order to better understand what has been done in the past, what hasn't been done, and identify opportunities for improving performance. Here, we are using a Google Ads client account; however, the same process applies to paid social accounts. To learn more about how we audit ad accounts, head over to our blog!

2. Website Audit

  • We will review your website to evaluate the customer journey, assess responsive design, and identify opportunities to enhance upselling, cross-selling, and user experience. We’ll also ensure your site follows CRO best practices, including the use of social proof, trust signals, and offer urgency, all aimed at optimising engagement and driving conversions.
  • Fun Fact: By increasing your website conversion rate from 1% to 2%, you double your total revenue.

3. Tracking Audit

  • We will review your tracking setup to ensure accurate data collection across all campaigns. This includes verifying pixels, tags, and analytics configurations to provide reliable insights and optimise performance tracking. Additionally, we'll assess micro-conversion tracking, which is crucial for feeding the algorithm with valuable data to improve targeting and performance.

4. Competitor & Buyer Persona Analysis

  • We will analyse your competitors and target audience to identify key trends, buyer behaviours, and opportunities. This ensures your strategy is tailored to address audience needs and outperform competitors.

5. Keyword Research

  • We will conduct in-depth keyword research specific to paid search campaigns, identifying high-performing terms and opportunities to target your ideal audience. This ensures your ads appear in front of the right users, driving traffic and maximising ROI.

6. Ad Copy Creation

  • We create tailored ad copy for paid search and paid social, balancing concise, keyword-driven messaging with engaging, creative content. Clients receive templates for review and approval to ensure alignment with brand goals.

Start by

saying hello!

info@hocdigitalsolutions.co.uk

Office, Northwest:

1 Fife Street
Lancashire
BB9 6DD
England

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contact

info@hocdigitalsolutions.co.uk

contact

info@hocdigitalsolutions.co.uk