When it comes to paid advertising, UK e-commerce brands have two giants to choose from – Google Shopping Ads and Facebook Ads. Both platforms are powerful, but which one delivers the best return on investment? The answer depends on your goals, products, and audience. Let’s break it down. Understanding the

If you’re still on the fence about TikTok ads, let me be blunt – you’re leaving money on the table. I’ve worked in digital marketing for years, watching platforms come and go. I’ve seen Facebook’s golden days, Instagram’s rise, and the LinkedIn resurgence. But TikTok? It’s in a league of

If you’re in the B2B space, chances are you’re always looking for ways to reach high-intent buyers, lower your cost per acquisition, and maximise your ROI. While Google Ads may be your default choice, savvy business owners are increasingly turning to Bing Ads (Microsoft Advertising) for B2B growth—and for good

Topics Discussed: LinkedIn has become the go-to platform for B2B marketing. It’s where decision-makers, industry leaders, and professionals engage with high-value content and discover new business solutions. But running LinkedIn Ads isn’t as simple as throwing money at the platform and hoping for results. With rising ad costs and increasing

If you’re running a business and looking to scale with paid ads, chances are you’ve considered both Meta Ads (Facebook & Instagram) and TikTok Ads. But which one is the better investment? Meta has been the king of social media advertising for years, giving businesses advanced targeting options, detailed analytics,