If you have ever run LinkedIn lead generation campaigns, you will know that while volume can be impressive, the quality of leads can often be hit or miss. Good news – LinkedIn has just rolled out a feature that could make a real difference: Qualified Leads Optimisation. For anyone using

If you are thinking about handing over your advertising campaigns to AI ad management tools, it is worth taking a step back. These tools can be incredibly useful for small tasks – tweaking budgets, pausing underperforming campaigns, and offering surface-level recommendations. But there is a major flaw. AI tools only

If you are running LinkedIn campaigns for a B2B business and you have not installed the LinkedIn Insight Tag, you are leaving serious opportunities on the table. The reality is, most B2B companies are active on LinkedIn – posting updates, running ads, nurturing connections – but they miss one of

1. CREATE SCROLL-STOPPING STATIC CONCEPTS Prompt:“You’re A Senior Static Ad Strategist. Create 5 High-Performing Static Ad Concepts For [Product], Each With A Distinct Headline, Visual Format, And Scroll-Stopping Idea. Focus On Thumb-Stopping Contrast, Tension, Or Curiosity.” Why It Works: Brands Overlook Static. It Often Outperforms UGC When Done Right. 2.

We’re standing at the edge of the next major advertising shift – and it’s not happening on Google or Meta. It’s happening inside AI tools. OpenAI, through ChatGPT and its growing integration with Shopify and other platforms, is laying the groundwork for a new kind of advertising experience. It’s subtle

If you run an ecommerce brand or manage paid media, you’re probably keeping one eye on AI – and rightly so. But the latest move from OpenAI and Shopify isn’t just another tech headline. It’s a signal that the way consumers discover and buy products is changing. And that change

If you’re running paid ads in ecommerce, there’s a shift quietly happening behind the scenes that you need to have on your radar. OpenAI and Shopify have just announced a deeper integration, and while it may not seem earth-shattering at first glance, it signals a massive shift in how people

Most brands are obsessed with bottom-funnel conversions. They pour budget into retargeting and branded search, hoping to catch users who are already primed to convert. That’s all well and good, but here’s the hard truth: you can’t retarget people who’ve never heard of you. If you want to grow in

When we start working with a new ecommerce client, there’s usually a familiar pattern. They’re running ads, ticking boxes across a few channels, but struggling to scale or stabilise their revenue. Nine times out of ten, it’s because they’re missing one or more of the five fundamentals every D2C brand

If you think online advertising is moving fast now, just wait until 2030. We’re not talking small tweaks and updates – we’re heading for a full-blown transformation in how ads are created, served, and experienced. And if you’re running a PPC agency or managing paid media in-house, the shift will