We’re standing at the edge of the next major advertising shift – and it’s not happening on Google or Meta. It’s happening inside AI tools. OpenAI, through ChatGPT and its growing integration with Shopify and other platforms, is laying the groundwork for a new kind of advertising experience. It’s subtle

If you run an ecommerce brand or manage paid media, you’re probably keeping one eye on AI – and rightly so. But the latest move from OpenAI and Shopify isn’t just another tech headline. It’s a signal that the way consumers discover and buy products is changing. And that change

If you’re running paid ads in ecommerce, there’s a shift quietly happening behind the scenes that you need to have on your radar. OpenAI and Shopify have just announced a deeper integration, and while it may not seem earth-shattering at first glance, it signals a massive shift in how people

Most brands are obsessed with bottom-funnel conversions. They pour budget into retargeting and branded search, hoping to catch users who are already primed to convert. That’s all well and good, but here’s the hard truth: you can’t retarget people who’ve never heard of you. If you want to grow in

When we start working with a new ecommerce client, there’s usually a familiar pattern. They’re running ads, ticking boxes across a few channels, but struggling to scale or stabilise their revenue. Nine times out of ten, it’s because they’re missing one or more of the five fundamentals every D2C brand

Here’s something I tell clients all the time: you can spend tens of thousands on paid media, build flashy landing pages, and churn out creative after creative – but if you don’t know who you’re talking to, none of it matters. This isn’t a fluffy brand strategy cliché. It’s the

If you think online advertising is moving fast now, just wait until 2030. We’re not talking small tweaks and updates – we’re heading for a full-blown transformation in how ads are created, served, and experienced. And if you’re running a PPC agency or managing paid media in-house, the shift will

When it comes to paid advertising, UK e-commerce brands have two giants to choose from – Google Shopping Ads and Facebook Ads. Both platforms are powerful, but which one delivers the best return on investment? The answer depends on your goals, products, and audience. Let’s break it down. Understanding the

If you’re still on the fence about TikTok ads, let me be blunt – you’re leaving money on the table. I’ve worked in digital marketing for years, watching platforms come and go. I’ve seen Facebook’s golden days, Instagram’s rise, and the LinkedIn resurgence. But TikTok? It’s in a league of

If you’re in the B2B space, chances are you’re always looking for ways to reach high-intent buyers, lower your cost per acquisition, and maximise your ROI. While Google Ads may be your default choice, savvy business owners are increasingly turning to Bing Ads (Microsoft Advertising) for B2B growth—and for good