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Discover Marketing & PPC Industry Trends & Insights.

Category: PPC Trends & Innovations

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Duplicate Product Feeds: A Simple Google Shopping Hack

Most ecommerce brands treat their product feed as a one-and-done task. Upload the products, write a decent title, move on. But if you’re serious about scaling with Google Shopping, that approach will only get you so far. One of the smartest levers we pull for clients is duplicating the product

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Throwing money at paid ads won’t scale your B2B SaaS

I run marketing at a company built to track and improve ad performance, and even I’ll tell you – paid media isn’t the secret to scaling a SaaS business. At least, not on its own. Paid channels are powerful, but only when they’re built on strong foundations. Before you put

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CUSTOMER COSTS

Stop Obsessing Over CAC in DTC

Let’s talk about something I see time and time again with direct-to-consumer brands: a tunnel vision focus on Customer Acquisition Cost. Don’t get me wrong – CAC matters. But far too many brands treat it like the only metric that counts. They chase lower acquisition costs like it’s the holy

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tik tok

TikTok Shop Now Lets You Segment and Message Buyers

For a while now, TikTok Shop has been seen as a double-edged sword for online sellers. Yes, it’s one of the fastest-growing platforms for product discovery and impulse buys. But once the sale happens, that’s where the relationship used to end. The biggest criticism? Brands couldn’t access customer data post-purchase.

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The E-commerce Google Ads Strategy That Boosted ROAS by 57%

If you’re running paid media for an e-commerce brand and still lumping all your products into one Performance Max campaign, you’re leaving serious money on the table. I recently helped an e-commerce client increase their return on ad spend (ROAS) by 57% in just over two months – without increasing

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