Topics covered: Running a PPC campaign without the right tools is like trying to build a house with your bare hands. Sure, you could technically do it, but it’s going to take forever, and the results won’t be pretty. Whether you’re managing Google Ads, Meta Ads, or experimenting with TikTok

Understanding unit economics in PPC is like having a blueprint for every euro, pound, or dollar you invest. When you truly grasp these metrics, you’re not only driving traffic—you’re ensuring that every campaign contributes to sustainable growth. Let’s break it down in an engaging, insightful way, starting with the essentials

How to Use Google Analytics with PPC Campaigns in 2025 Running a successful pay-per-click (PPC) campaign isn’t just about getting clicks—it’s about understanding what happens after the click. That’s where Google Analytics 4 (GA4) comes in. With privacy regulations tightening and third-party cookies disappearing, GA4 has become an essential tool

The Most Important PPC Metrics You Should Be Tracking in 2025 Success in pay-per-click (PPC) advertising isn’t just about generating clicks—it’s about tracking the right metrics, understanding the data, and making informed decisions to maximise return on investment (ROI). With so many performance indicators available, it’s easy to get lost