If you’re running paid ads but not obsessing over your tracking setup, you’re flying blind – and it’s costing you more than you think. I’ve seen this far too many times. Brands come to us baffled by underwhelming results, only to discover their PPC tracking is either broken, incomplete, or

The Problem with Vanity Metrics – And Why Your Dashboard Should Be Built for Decision-Makers Let’s talk about PPC dashboards. They’re supposed to give you clarity, right? But too often, they’re built around vanity metrics or made to impress rather than inform. Real ad efficiency isn’t just about ROAS or

Understanding unit economics in PPC is like having a blueprint for every euro, pound, or dollar you invest. When you truly grasp these metrics, you’re not only driving traffic—you’re ensuring that every campaign contributes to sustainable growth. Let’s break it down in an engaging, insightful way, starting with the essentials