B2B & B2C PAID ADVERTISING AGENCY
Case Study
This case study focuses solely on the Google Ads performance.
Their specific objectives included:
Increasing the volume of high-quality enquiries from homeowners in affluent areas.
Enhancing visibility among audiences actively researching home renovations.
Reducing wasted ad spend by refining targeting and improving lead quality.
Establishing Boutique Homes as a premium provider within a competitive market.
Key activities included:
Location and Demographic Targeting: Refined geo-targeting to reach affluent postcodes with higher property values, ensuring ads were shown to the right audience.
Keyword Strategy: Researched and implemented intent-driven keywords such as “luxury house extensions London” and “bespoke home renovations”.
Ad Messaging & Extensions: Developed elegant, benefit-led ad copy with strong CTAs, supported by sitelinks and call extensions to drive engagement.
Landing Page Collaboration: Advised on UX improvements and messaging hierarchy to boost conversion rates on key landing pages.
Performance Optimisation: Monitored keyword performance and implemented negative keywords to reduce irrelevant clicks and improve lead quality.
The Google Ads campaigns delivered excellent outcomes for Boutique Homes, helping them scale lead generation efficiently:
+45% Increase in Qualified Leads: A significant uplift in relevant enquiries, with many converting to in-person consultations.
-30% Cost Per Lead: Through refined targeting and negative keyword management, the cost per lead was reduced by nearly a third.
+18% Landing Page Conversion Rate: Optimised landing pages contributed to a sharp increase in conversion efficiency.
+52% Increase in Enquiries: More high-value prospects contacted Boutique Homes after seeing the ads, indicating high purchase intent.
Improved Lead Quality: Sales team feedback indicated a marked improvement in lead relevance and project budgets.
A team of PPC consultants that functions as an extension of your own.
Account Manager
Search Strategist
Our Search Strategists manages paid channels to attract your audience, refining campaigns to boost sales, pipeline, and revenue.
Content Specialist
Our Content Specialists craft strategic content to guide prospects while keeping your business’s image and message top of mind.
Reporting & Tracking
Our Tracking and Reporting Specialists deliver accurate data and insights to drive optimisation and performance.
We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff-just smart, scalable advertising that drives revenue.
We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff—just smart, scalable advertising that drives revenue.
Office, Northwest:
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Lancashire
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England
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