1. Number of Visitors This is your traffic. It’s the footfall of your store. More eyeballs usually means more chances to convert – but only if you’re bringing in the right kind of visitors. Example: Let’s say you’re running a premium skincare brand. You get 20,000 visitors a month, but
Here’s something I tell clients all the time: you can spend tens of thousands on paid media, build flashy landing pages, and churn out creative after creative – but if you don’t know who you’re talking to, none of it matters. This isn’t a fluffy brand strategy cliché. It’s the
How to Actually Target Top-of-Funnel in Meta Ads (8-Figure Brand Secrets That Work) Let’s cut to the chase. Most advertisers think they’re running top-of-funnel (TOF) campaigns on Meta… but they’re not. They’re just tagging campaigns with TOF/MOF/BOF labels while throwing everything into Meta’s algorithm blender and hoping for the best.
Should You Include High-Ticket Products in Your Shopping Ads? Not Always – Here’s Why If you’ve ever asked yourself whether those premium, high-ticket items should sit front and centre in your Shopping campaigns, you’re not alone. It’s a common question we get from eCommerce clients, especially when they’re looking to
Let’s be honest – if you’ve run Google Ads recently, there’s a good chance Google’s been nudging you towards either Performance Max or Demand Gen. Whether it’s a rep on the phone, an email in your inbox, or a banner screaming at you inside your dashboard, the message is loud
If you’re running a cybersecurity SaaS brand and you’re not taking LinkedIn PPC seriously, you’re leaving money on the table. I’ve worked with tech companies long enough to see the same pattern play out over and over – the ones that lean into LinkedIn early, and properly, tend to lead
If you’re in SaaS, you know the demo is your golden ticket. It’s where curiosity turns into commitment – where your prospects go from browsing to buying. But getting someone to that moment isn’t about luck. It’s about mapping a journey that starts the moment they see your ad. Let’s
Let’s be honest – most B2B sales teams are barely scratching the surface when it comes to LinkedIn retargeting. They’re throwing budget at cold campaigns, wondering why decision-makers aren’t biting, and missing the opportunity right under their noses: warm audiences who already know their brand. Here’s the truth – if
If you’re running local Google Ads campaigns and wondering why your business isn’t showing up in Google Maps – you’re not alone. It’s one of the most misunderstood areas in the platform, and in my experience auditing over 1,000 accounts, it’s often misconfigured or overlooked entirely. Let’s set the record
If you think online advertising is moving fast now, just wait until 2030. We’re not talking small tweaks and updates – we’re heading for a full-blown transformation in how ads are created, served, and experienced. And if you’re running a PPC agency or managing paid media in-house, the shift will
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