If you’re in e-commerce, chances are you’ve been told to track your returning customer rate. On the surface, it sounds like a retention metric – a measure of how well you’re keeping customers coming back. But here’s the truth: it’s not about retention at all. Let’s break it down properly,
One of the simplest shifts that’s had the biggest impact on our paid social results? Testing with ABO. Scaling with CBO. Testing in ABO gives you control When I run creative tests, I want each ad to get a fair shot. With ABO, I can push spend evenly across ads
Struggling with Facebook ad performance?Your metrics are already telling you why – you just need to know how to read them. Here’s a simple breakdown of the key signals – and what they actually mean for your creative. 1. High Hook Rate, Low Conversions People stop scrolling – but don’t
Top of Funnel (TOF): Capture Attention with Value Objective: EngagementGoal: Get on their radar – the right way We kick things off by running engagement ads that position our clients as the authority in their space. We’re talking thought leadership content that speaks directly to the customer’s problems, frustrations, and
Let’s talk about something I see time and time again with direct-to-consumer brands: a tunnel vision focus on Customer Acquisition Cost. Don’t get me wrong – CAC matters. But far too many brands treat it like the only metric that counts. They chase lower acquisition costs like it’s the holy
One of the biggest mistakes I see from agencies? They dive straight into Google Ads. Changing campaigns. Rebuilding structures. Shuffling keywords. All before they’ve even understood the business they’re working with. Before a single ad is touched, we take a step back and look under the hood of your brand.
Step 1: Make Your Shop Look Trustworthy Step 2: Get Reviews – Fast Step 3: Start with Paid Traffic Step 4: Hire 3 Consistent Creators Step 5: Repost Winning Videos Step 6: Run Spark Ads from Creator Posts Step 7: Go Live Daily Step 8: Work with Rising Creators Step
Step 1: Identify Your Real Competitors Using Auction Insights Before you go searching the web for brand names you think you’re competing with, take a look at Google’s own data. In your Google Ads account, head to the Auction Insights report. This tells you exactly which advertisers are appearing alongside
Step 1: Fix the Foundations – Tracking, Attribution and CRM Integration Before you spend a penny on media, your tracking setup needs to be rock solid. This means more than just toggling on conversion tracking. We ensure: If you can’t tie ad spend to revenue, you’re not really optimising –
If you’re running both Google Ads and Meta Ads for an e-commerce brand, it’s essential to align them across the funnel. Here’s a clear, structured breakdown of how to do just that – five campaign strategies mapped to each funnel stage. 1. Top-of-Funnel: Cold Traffic Acquisition Tip: Use UTM tracking
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