One of the biggest mistakes I see from agencies? They dive straight into Google Ads. Changing campaigns. Rebuilding structures. Shuffling keywords. All before they’ve even understood the business they’re working with. Before a single ad is touched, we take a step back and look under the hood of your brand.
Step 1: Make Your Shop Look Trustworthy Step 2: Get Reviews – Fast Step 3: Start with Paid Traffic Step 4: Hire 3 Consistent Creators Step 5: Repost Winning Videos Step 6: Run Spark Ads from Creator Posts Step 7: Go Live Daily Step 8: Work with Rising Creators Step
Step 1: Identify Your Real Competitors Using Auction Insights Before you go searching the web for brand names you think you’re competing with, take a look at Google’s own data. In your Google Ads account, head to the Auction Insights report. This tells you exactly which advertisers are appearing alongside
Your Campaign Structure: Simple and Strategic Start with two Shopping campaigns: 1. Top Sellers Campaign 2. Everything Else Campaign Tip: Keep these campaigns mutually exclusive – exclude top sellers from the “Everything Else” campaign to avoid overlap and wasted spend. Identifying Your Top Performers Use existing site data to guide
Running ads without knowing your key numbers is like driving blindfolded. These four metrics will tell you what’s working, what’s not, and where to scale. Let’s break them down with real-world context. 1. What’s Your Real CAC Limit Based on Margins? Why it matters: If your margins can’t support your
If you’re not using Google Ads Editor to build and bulk-edit campaigns, you’re wasting time. Full stop. These are the six cheatcodes we use every single day to stay fast, focused, and in full control. 1. Only Download What You Need – Active Campaigns Only There’s no need to bring
For a while now, TikTok Shop has been seen as a double-edged sword for online sellers. Yes, it’s one of the fastest-growing platforms for product discovery and impulse buys. But once the sale happens, that’s where the relationship used to end. The biggest criticism? Brands couldn’t access customer data post-purchase.
If you’re running paid media for an e-commerce brand and still lumping all your products into one Performance Max campaign, you’re leaving serious money on the table. I recently helped an e-commerce client increase their return on ad spend (ROAS) by 57% in just over two months – without increasing
If you’re running paid media for an e-commerce brand, it’s worth paying close attention to where budgets are quietly shifting. While most marketers are still crowding the usual suspects: Meta, TikTok, Google Search – the savvier brands are moving a step ahead. They’re leaning into YouTube. And not in a
As OpenAI tools like ChatGPT begin surfacing product listings and shopping results directly in their interfaces, the accuracy, quality, and optimisation of product feeds are now more critical than ever. A comprehensive audit, like the one outlined below, ensures that businesses are fully aligned with best practices for Google Shopping
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