If you’re running an ecommerce business and obsessing over ROAS, it might be time to shift your focus. Here’s the uncomfortable truth: your ROAS might look healthy, but it could be holding you back. ROAS Looks Good – Until It Doesn’t Let’s take a real example. One of our clients
If you want to grow your revenue fast, there’s one metric that outperforms the rest: click-through rate. Double your CTR and you double the number of people visiting your site, seeing your offer, and buying your product. No other metric drives that kind of impact with zero change to your
It’s a question that pops up time and time again when I speak with founders and growth leads: Should we focus more on CAC Payback Period or Repurchase Rate? And as always, the answer starts with it depends – on your category, your stage, and your goals. But for most
Most ecommerce brands treat their product feed as a one-and-done task. Upload the products, write a decent title, move on. But if you’re serious about scaling with Google Shopping, that approach will only get you so far. One of the smartest levers we pull for clients is duplicating the product
Before running an agency, I was the one hiring them. As a founder, a consultant, and a head of growth, I reviewed countless reports telling me ads were “working”. The usual story? A healthy ROAS, maybe a solid CPA. But the one number no one gave me was the most
We were recently working with an established ecommerce brand that claimed their customer lifetime value (LTV) was £150. Based on that, they were happily acquiring customers at up to £50 CPA. On the surface, fair enough.. But once we got into their data, it quickly became clear: the £150 figure
Most brands I speak with are spending serious money on Meta ads. Founders, heads of growth, marketing leads – they’re all trying to crack the same code. But nine times out of ten, their ad accounts are bloated, their CAC is all over the place, and their creative pipeline is
1. Cut ads that are 20% above target CPA If an ad is significantly over your target CPA, it’s dragging down your efficiency. We pause anything that’s 20% above the benchmark – no emotion, just numbers. Better to reallocate that spend to what’s working. 2. Launch new creatives into the
If you’re running Google Shopping or Search campaigns for an ecom brand, these quick wins can make a noticeable impact. Most brands miss them – don’t be one of them. 1. Got a first-time buyer discount? Promote it in your Shopping Ads If you’re offering a welcome discount for new
Agencies get laser-focused on boosting LTV, while the fundamentals of cash flow get overlooked. And here’s the issue – LTV is a time-based metric. You don’t earn it overnight. What you should be aiming for is LTV growth inside 90 days. After that point, the financial strain kicks in –
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