If you are thinking about handing over your advertising campaigns to AI ad management tools, it is worth taking a step back. These tools can be incredibly useful for small tasks – tweaking budgets, pausing underperforming campaigns, and offering surface-level recommendations. But there is a major flaw. AI tools only
If you are running LinkedIn campaigns for a B2B business and you have not installed the LinkedIn Insight Tag, you are leaving serious opportunities on the table. The reality is, most B2B companies are active on LinkedIn – posting updates, running ads, nurturing connections – but they miss one of
One of the biggest mistakes I see in paid media? Advertisers treating every channel like it exists in a vacuum. You’ve got your Google Ads over here, your LinkedIn campaigns over there, maybe some paid socials running in the background. But no clear connection. No cross-channel thinking. The problem? That’s
If you’ve spent any time scaling Meta ad campaigns, you’ve probably relied heavily on the Purchase objective. It’s logical. After all, you want more sales – so you optimise for purchases. But here’s the issue: that objective doesn’t work the way many advertisers think it does. In fact, it might
We’re standing at the edge of the next major advertising shift – and it’s not happening on Google or Meta. It’s happening inside AI tools. OpenAI, through ChatGPT and its growing integration with Shopify and other platforms, is laying the groundwork for a new kind of advertising experience. It’s subtle
Most brands are obsessed with bottom-funnel conversions. They pour budget into retargeting and branded search, hoping to catch users who are already primed to convert. That’s all well and good, but here’s the hard truth: you can’t retarget people who’ve never heard of you. If you want to grow in
There’s nothing more frustrating than pouring budget into Google Ads only to see it disappear with little to show for it. We’ve seen it time and time again – campaigns launched without the right foundations crumble fast. Before you hit “launch”, ask yourself these 9 essential questions. Think of this
When we start working with a new ecommerce client, there’s usually a familiar pattern. They’re running ads, ticking boxes across a few channels, but struggling to scale or stabilise their revenue. Nine times out of ten, it’s because they’re missing one or more of the five fundamentals every D2C brand
If you’re running a DTC brand, eCommerce business or anything in between, you’re likely asking yourself a version of this question all the time: How much can we grow this year – and how fast can we do it? And while the answers might feel complex, the actual mechanics are
How to Actually Target Top-of-Funnel in Meta Ads (8-Figure Brand Secrets That Work) Let’s cut to the chase. Most advertisers think they’re running top-of-funnel (TOF) campaigns on Meta… but they’re not. They’re just tagging campaigns with TOF/MOF/BOF labels while throwing everything into Meta’s algorithm blender and hoping for the best.
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