If you have ever run LinkedIn lead generation campaigns, you will know that while volume can be impressive, the quality of leads can often be hit or miss. Good news – LinkedIn has just rolled out a feature that could make a real difference: Qualified Leads Optimisation. For anyone using
If you are thinking about handing over your advertising campaigns to AI ad management tools, it is worth taking a step back. These tools can be incredibly useful for small tasks – tweaking budgets, pausing underperforming campaigns, and offering surface-level recommendations. But there is a major flaw. AI tools only
If you are running LinkedIn campaigns for a B2B business and you have not installed the LinkedIn Insight Tag, you are leaving serious opportunities on the table. The reality is, most B2B companies are active on LinkedIn – posting updates, running ads, nurturing connections – but they miss one of
1. CREATE SCROLL-STOPPING STATIC CONCEPTS Prompt:“You’re A Senior Static Ad Strategist. Create 5 High-Performing Static Ad Concepts For [Product], Each With A Distinct Headline, Visual Format, And Scroll-Stopping Idea. Focus On Thumb-Stopping Contrast, Tension, Or Curiosity.” Why It Works: Brands Overlook Static. It Often Outperforms UGC When Done Right. 2.
One of the biggest mistakes I see in paid media? Advertisers treating every channel like it exists in a vacuum. You’ve got your Google Ads over here, your LinkedIn campaigns over there, maybe some paid socials running in the background. But no clear connection. No cross-channel thinking. The problem? That’s
If you’ve spent any time scaling Meta ad campaigns, you’ve probably relied heavily on the Purchase objective. It’s logical. After all, you want more sales – so you optimise for purchases. But here’s the issue: that objective doesn’t work the way many advertisers think it does. In fact, it might
We’re standing at the edge of the next major advertising shift – and it’s not happening on Google or Meta. It’s happening inside AI tools. OpenAI, through ChatGPT and its growing integration with Shopify and other platforms, is laying the groundwork for a new kind of advertising experience. It’s subtle
Most brands are obsessed with bottom-funnel conversions. They pour budget into retargeting and branded search, hoping to catch users who are already primed to convert. That’s all well and good, but here’s the hard truth: you can’t retarget people who’ve never heard of you. If you want to grow in
If you’ve ever tried scaling Meta Ads with a decent-sized budget while juggling multiple audience segments, you’ll know it’s not as straightforward as Meta’s dashboard makes it look. Middle of the Funnel (MOF) and Bottom of the Funnel (BOF) audiences are crucial to converting prospects into customers – but getting
There’s nothing more frustrating than pouring budget into Google Ads only to see it disappear with little to show for it. We’ve seen it time and time again – campaigns launched without the right foundations crumble fast. Before you hit “launch”, ask yourself these 9 essential questions. Think of this
Office, Northwest:
1 Fife Street
Lancashire
BB9 6DD
England
© 2025 HOC-Digital-Solutions. All Rights Reserved. Website built by us.