Top of Funnel (TOF): Capture Attention with Value Objective: EngagementGoal: Get on their radar – the right way We kick things off by running engagement ads that position our clients as the authority in their space. We’re talking thought leadership content that speaks directly to the customer’s problems, frustrations, and
Let’s talk about something I see time and time again with direct-to-consumer brands: a tunnel vision focus on Customer Acquisition Cost. Don’t get me wrong – CAC matters. But far too many brands treat it like the only metric that counts. They chase lower acquisition costs like it’s the holy
Step 1: Fix the Foundations – Tracking, Attribution and CRM Integration Before you spend a penny on media, your tracking setup needs to be rock solid. This means more than just toggling on conversion tracking. We ensure: If you can’t tie ad spend to revenue, you’re not really optimising –
If you’re running both Google Ads and Meta Ads for an e-commerce brand, it’s essential to align them across the funnel. Here’s a clear, structured breakdown of how to do just that – five campaign strategies mapped to each funnel stage. 1. Top-of-Funnel: Cold Traffic Acquisition Tip: Use UTM tracking
If you’re not already paying attention to TikTok’s advertising ecosystem, now’s the time to start. TikTok Search Ads have officially rolled out beyond the US, and it’s not just a shiny new toy – this is a serious opportunity to get in front of high-intent users while your competitors are
Meta’s ad platform isn’t exactly known for being simple. One area where advertisers often get stuck is bidding strategies. If you’ve ever stared at the options wondering what on earth to pick, you’re not alone. The truth is, your bidding strategy can make or break your campaign performance. But Meta
Let’s be honest – generating leads is only half the battle. The real challenge begins once that lead form gets submitted. You’ve done the hard work. You’ve targeted the right audience, crafted a compelling offer, and someone finally fills out your LinkedIn lead form. Then what happens? They vanish. You
With the rise of AI-driven tools like ChatGPT, Gemini and Claude, a new kind of referral traffic is quietly growing in your analytics reports. Users are increasingly discovering brands, products and services through large language models (LLMs), and if you’re not tracking this traffic properly in Google Analytics 4, you’re
Managing a large marketing budget isn’t just about finding new ways to spend money – it’s about protecting, growing, and multiplying every pound that goes out the door. So if you handed me an 8-figure budget today, here’s exactly how I’d approach it to drive sustainable, scalable performance. Step One:
Track micro-events for better retargeting:– Video Plays– Button Clicks How to set it up– Install TikTok Pixel with GTM– Track_ 🔹 Page Views 🔹 Add To Cart 🔹 PurchasesBuild custom audiences off the back of these events. Why it’s important to do this:– Cheap CPM– Fast-growing audience– Less competition TikTok Pixel – A
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