Case Study

Brand Growth & Client Acquisition for fulfilmentcrowd

This case study focuses solely on the Google Ads performance.

Who?

fulfilmentcrowd, a UK-based provider of technology and data-driven solutions for high-growth omnichannel brands, aimed to expand its customer base and increase sales.

OBJECTIVES

Goals

Their specific objectives included:

Increasing brand awareness within the UK market.
Acquiring new customers through targeted online advertising.
Reducing the cost per acquisition (CPA) while maximizing return on ad spend (ROAS).
Enhancing the visibility of their order fulfilment technology and services.

IMPLEMENTATION

Activity

We implemented a comprehensive Google Ads strategy, focusing on Search and Display Ads to achieve fulfilmentcrowd’s objectives.
Key activities included:

Keyword Research and Optimisation: Identified high-intent keywords relevant to Fulfilment Crowd’s services, optimising for terms such as “order fulfilment technology” and “eCommerce fulfilment solutions”.
Ad Copy and Design: Created compelling ad copy and visually engaging display ads that highlighted the unique value propositions of Fulfilment Crowd, such as cost reduction and environmental impact.
Audience Targeting: Utilized Google’s advanced targeting options to reach potential high-growth omnichannel brands and decision-makers within the UK.
A/B Testing: Conducted A/B tests on ad creatives and landing pages to identify the highest-performing combinations.
Bid Management: Employed automated bidding strategies to maximize ROAS while carefully managing the CPA.

SUCCESS

Results

The strategic Google Ads campaign led to significant growth and success for Fulfilment Crowd, with notable achievements including:

Revenue Increase: Our campaigns generated a 60% increase in revenue, surpassing initial expectations.
New Customer Acquisition: Fulfilment Crowd saw a 50% rise in new customer sign-ups, reflecting the effectiveness of the targeted ads.
Reduced CPA: Through optimised bidding and targeted ads, we managed to reduce the CPA by 20%, making the campaign highly cost-efficient.
Enhanced Brand Awareness: Display Ads contributed to a 40% increase in brand searches and direct traffic to the Fulfilment Crowd website.
Improved ROAS: The return on ad spend improved by 55%, demonstrating the strong alignment between ad investments and sales growth.

Revenue

+ 0 %

Cost Per Acquisition

- 0 %

Leads

+ 0 %

Brand Searches

+ 0 %

Our Trusted Clients

Working with HOC has been a game-changer for James' Places. Since the start of our working relationship, our online bookings and submissions have skyrocketed. Their Google and Meta planning and execution has been outstanding.

Christian, Jake, and the team's knowledge of paid advertising is second to none. They’ve consistently come through with thoughtful strategies and have delivered great results for fulfilmentcrowd.

Fantastic PPC agency! They quickly understood our goals and delivered impressive results with a targeted strategy. We've seen a big increase in quality leads since working together with HOC.. Highly recommend.

Professional and reliable white-label PPC team. Their expertise and thorough approach have positively contributed to our client campaigns. Communication has been clear and efficient, and they consistently meet expectations.

A team that quickly understood our goals and delivered on their prognosis. Our growth targets have been met YOY, enabling us to increase our media spend and recruit new staff. Happy to recommend their services.

If you are looking for more from your PPC partner than the usual out of the box cookie cutter solutions, then you should work with HOC. They are easy to get along with but also have an in-depth knowledge of this constantly changing space.

Your Dedicated Paid Ads Team

A team of PPC consultants that functions as an extension of your own.

Account Manager

Our Marketing Account Managers optimises your strategy, connecting specialists at the right time while keeping you informed.

Search Strategist

Our Search Strategists manages paid channels to attract your audience, refining campaigns to boost sales, pipeline, and revenue.

Content Specialist

Our Content Specialists craft strategic content to guide prospects while keeping your business’s image and message top of mind.

Reporting & Tracking

Our Tracking and Reporting Specialists deliver accurate data and insights to drive optimisation and performance.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff-just smart, scalable advertising that drives revenue.

We’re a seasoned team of paid advertising consultants with extensive experience in both B2C and B2B, managing large budgets and ambitious growth objectives. We combine data-driven strategy with creative execution to deliver tangible, measurable results. No fluff—just smart, scalable advertising that drives revenue.

Get
In Touch

Start by

saying hello!

info@hocdigitalsolutions.co.uk

Office, Northwest:

1 Fife Street
Lancashire
BB9 6DD
England

Brand Growth & Client Acquisition for fulfilmentcrowd

Who?

fulfilmentcrowd, a UK-based provider of technology and data-driven solutions for high-growth omnichannel brands, aimed to expand its customer base and increase sales.

OBJECTIVES

Goals

IMPLEMENTATION

Activity

SUCCESS

Results

Our Trusted Clients

Your Dedicated Paid Ads Team

GetIn Touch

Start by

saying hello!

info@hocdigitalsolutions.co.uk

Get
In Touch