We are a PPC focused agency specialising in the following paid channels:
– Google Ads
– Meta Ads
– LinkedIn Ads
– Tik Tok Ads
– Bing Ads
– Amazon Ads

Yes, we have a minimum contract length of three months. This is important as it enables us to gather enough data, after setting up the campaigns, to efficiently optimise and scale the performance.

While client-side tracking has long been the norm, server-side tracking is emerging as a powerful alternative. Server-side tracking involves sending data from your server to the tracking system, rather than relying on the user’s browser to do so. This approach shifts data collection from the client side (the user’s browser) to the server side (your website’s backend), offering several key advantages.

Yes, such changes and recommendations can be discussed during our regular meetings.  

Yes, your ad-budget is not a part of the service costs that you pay us for set-up and management.

During our meetings, we will analyse campaign performances by walking through a custom built Google Data (aka Looker) Studio Report, discussing the most important KPIs. During these meetings we also discuss new ideas and strategies and reflect on the business goals set during the initial on boarding.

In our reporting, we break down the main KPIs into two categories:
– Metrics focusing on Visibility and Efficiency (i.e. growth and development)
– Metrics focusing on the Outcome (i.e. conversions)

Next we report on more granular insights such as:
– Keyword Performance
– Campaign & Ad-Group Performance
– Performance by Device
– Performance by Search Network
– Performance by Time Interval