01 Sponsored
Default unit In-feed video
Native vertical video in the For You feed. Where most TikTok ads should start. And where most TikTok testing happens.
Paid Social TikTok
TikTok
Ads.
Don't make ads. Make TikToks. We help brands show up in the 'For You' feed the way the audience actually wants to be sold to.
For You feed simulation tiktok · vertical · sound on
01 · Campaign types
Every TikTok ad format, used native.
The platform punishes anything that feels like a traditional ad. We review every concept and place every campaign to feel like it belongs in the feed.
02
Creator-led Spark Ads
Boost real creator posts as ads from their handle. Drives 3–5× higher CTR than branded creative for most categories. And earns the algorithm's trust.
03
Premium reach Skip 3s
TopView
First impression on app open. Premium placement, premium cost. Used for major product launches and brand-led campaigns, not weekly performance.
04
Commerce £29
Shop Ads
In-feed product ads tied to TikTok Shop. Used by DTC brands with TikTok Shop inventory. Checkout never leaves the app.
05
Trend-led #brand
Branded hashtag challenges
Co-created challenges that ride on platform trends. Reserved for clients with strong brand IP and creator-network depth. Not a default play.
06
Direct response Lead-gen
In-platform lead forms with pre-filled fields. Best for service and considered-purchase categories. Surprisingly strong for B2C subscription products.
02 · Deliverables
What you actually get.
Every TikTok Ads engagement comes with the same foundations. No tiered features. No upsell creep.
Audience & interest stacking
Behaviour, interest and broad targeting blended for the algorithm to learn fast. Refined as performance data lands.
Account build
Campaign objectives, ad groups, conversion events, Pixel and Events API. Built clean for the TikTok learning phase.
Daily monitoring
Spend, CPMs, hook rate, conversion volume. Checked every working day. Anomaly alerts catch issues fast.
Bid + budget management
Lowest-cost against cost-cap, Smart Performance Campaigns tested against ROAS. Adjusted as the auction shifts.
Creative testing
UGC, creator-led and in-house static. Fresh concepts weekly. Ad fatigue on TikTok is brutal, so the test pipeline never stops.
Creative review
Consultancy on hook strength, native-feed framing and concept fit. We review what you (or your team) are shipping and feed back on what TikTok will reward.
Looker reporting
Your own live dashboard. ROAS, hook rate, view-through volume, creative scorecards. Updated in real time.
Strategy calls
Monthly minimum, fortnightly on bigger accounts. Not status updates. Strategic conversations about where to push next.
03 · Why HOC
What's different about doing TikTok with us.
TikTok is the platform that punishes generic creative the fastest. We treat it as a creative problem first, a media-buying problem second.
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Native or nothing
Every TikTok ad we run is briefed to feel like a TikTok, not a Facebook ad ported across. That's the only creative direction that scales here.
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Creator network on retainer
For DTC clients we plug into a UK creator network for sustained Spark Ad supply. No more "we made one TikTok this quarter" rhythm.
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Hook discipline
Every concept gets reviewed until the first 1.5 seconds earns the scroll. We feed back on hook strength and A/B-test the variants the way Meta agencies test headlines.
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Spark over branded
Where the goal is performance not brand recall, we lean Spark Ads almost exclusively. Real handles, real comments, real algorithm reward.
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Sound-on review
TikTok plays with sound on by default. We review every concept for music, voiceover and SFX before it ships. Sound isn't an afterthought on this platform.
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We say no to TopView
TopView is brilliant for brand campaigns and a waste for everyone else. We'll tell you which side of the line you're on before you spend.
04 · Proof 
A recent paid social engagement.
Featured case study Read case study
Dream Weddings.
Five award-winning UK wedding venues with one ask: grow event bookings hard and fast, without lighting budget on fire. We rebuilt the paid programme around couples already moving from inspiration into vendor selection.
+65%Event bookings
−45%CPA
+35%New customers
05 · Free audit Already running TikTok Ads?
Already running TikTok Ads?
Get a free audit.
Connect TikTok Ads Manager access. A senior consultant reviews your account and sends back a written summary with the top opportunities. Creative diagnostics, attribution gaps, account structure, and the highest-impact fixes. Usually within three working days. No call required.
06 · FAQs
TikTok Ads, common questions.
Is TikTok right for our brand?+
For DTC, beauty, lifestyle and considered-purchase B2C. Usually yes. For most B2B and high-ticket services. Usually no. There are exceptions on both sides; we'll tell you honestly whether your category, margins and creative supply support TikTok before we sell you a retainer.
How much creative do we need?+
For testing, six to ten short concepts per month is the minimum. For scale, weekly creative. If you can't supply at that cadence we'll plug into our creator network. Or recommend that you don't scale TikTok at all until you can.
What's the difference between Spark Ads and in-feed?+
Spark Ads boost a real creator's organic post from their handle. They get real comments, real algorithm signals, and typically 3–5× higher engagement than branded ads. In-feed is your brand creative running as an ad. Useful as a base layer but rarely the headline performer.
Do we need our own TikTok account?+
Not strictly. TikTok lets you run "non-spark" in-feed ads without an organic presence. But organic credibility helps performance, and Spark Ads need either your account or a creator partner. We'll work to whichever model fits your team.
What's the minimum monthly spend?+
£3k/month media spend is a sensible floor. Below that, you can't test enough creative to find the winners, and TikTok's algorithm needs volume to optimise. Lower budgets work for highly creative-rich clients running pure Spark Ads. But it's the exception.
How does tracking work on TikTok?+
TikTok Events API server-side, deduplicated pixel, plus offline conversion uploads from your CRM. We reconcile reported CPA against your CRM and trust the CRM for source-of-truth. TikTok's in-platform reporting is directional.
Let's talk tiktok ads.
30 minutes. No pitch deck, no pressure. We'll ask about your business and you'll ask whatever you like.