Audience strategy
First-party data, lookalikes, interest stacks, ABM lists. Audiences built from your funnel, not a templated persona deck.
Service · Paid Social Paid
Paid
Social.
Meta. LinkedIn. TikTok. Build the demand that search captures. Creative-led campaigns, real audience strategy and media buyers who know what scales.
01 · What you get
What's included.
Every Paid Social engagement comes with the same foundations. No tiered features. No upsell creep.
Creative production
Static, motion, UGC and short-form video. Built for the platform it runs on. Designed to test concepts, not just one polished hero.
Account build
Campaign structure, ad sets, pixels, conversions API, attribution. Set up so the platforms learn fast and your CRM stays the source of truth.
Daily monitoring
Spend, CPM, hook rate, CTR, conversion volume. Checked every working day. Anomaly alerts catch fatigue before a creative burns the budget.
Creative testing
Structured concept → angle → hook testing. Always at least three live experiments running. Winners scaled, losers retired without ceremony.
Looker reporting
Your own live dashboard. Spend, conversions, creative performance, audience overlap. Updated in real time. No PDFs on the 5th of the month.
02 · Process
How it works.
01
Audit
Deep-dive audit of your social accounts, creative library and tracking. Baked into the retainer. Standalone available if you need a one-off review.
02
Strategy
12-week roadmap with audience plan, creative themes and budget pacing mapped to goals and seasonality. Everything done with purpose.
03
Build
Account structure, pixels, CAPI, creative briefs and first wave of assets. All built to be clean and scalable. The devil's in the details.
04
Optimise
Daily levers. Weekly creative refresh. Monthly strategy calls. Getting ads live is just the start.
05
Report
Plain reporting that communicates results openly. No vanity reach metrics, no spin. Just spend, lift and incremental revenue.
06
Consult
Landing-page CRO, creative direction, tracking. Flagged when it matters for the benefit of campaign success.
03 · Channels
Where we run paid social.
Meta Ads
Facebook and Instagram. Full-funnel performance creative. Prospecting, retargeting, Advantage+ shopping, lead gen. The widest reach in paid social.
LinkedIn Ads
Enterprise B2B targeting, ABM and pipeline acceleration. The most expensive CPMs in social. Worth every penny when the audience is right.
TikTok Ads
Short-form, creative-led acquisition. Spark Ads, Top View, in-feed. Where the next generation of demand is being built. Done badly by most agencies.
04 · Proof 
A recent paid social engagement.
Featured case study Read case study
Dream Weddings.
Five-venue UK wedding group fighting for couples' attention in an inspiration-led market. We rebuilt their Meta and TikTok programmes around UGC-style venue tours and audience-first targeting. Bookings up, cost per enquiry down, brand finally pulling its weight.
+72%Enquiries
−38%Cost / enquiry
3.4×ROAS
05 · Pricing From £900
From £900
per month.
Three retainer tiers, scaled by platforms and spend. Free audit included with every retainer. Month-to-month, no lock-in.
Starter 1 platform · up to £30k spend
£900/mo Growth Most popular
2 platforms · up to £50k spend Scale 3+ platforms · enterprise spend
Custom 06 · FAQs
Common questions.
How long until I see results?+
Most accounts see meaningful movement in 4–6 weeks. The first month is build, creative production and clean-up: pixel and CAPI events, audience rebuild, fresh creative briefs. From week five onwards there's enough creative volume and conversion data for the platforms to learn properly, and that's when CPA and ROAS start to shift.
Full transformation. The kind that ends up in a case study. Usually takes a quarter. Anyone promising you results in two weeks is either inheriting an account that's already half-working or telling you what you want to hear.
Do I own the ad account?+
Yes. Always. You own the Meta Business Manager, LinkedIn Campaign Manager and TikTok Ads accounts, plus every pixel, custom audience, lookalike and creative asset we build. We manage them under your Business Manager. If we ever part ways, you keep everything and lose nothing.
It's the single biggest red flag we see when auditing agencies: accounts and creative held hostage. We don't do that.
What's the minimum monthly spend?+
For Paid Social retainers we like to see at least £3k/month in media spend on Meta, £5k on LinkedIn and £4k on TikTok. Below that, the auctions don't get enough data to learn, creative testing stalls and your retainer ends up outweighing the media. If you're under that, talk to us anyway: a one-off audit or a tactical sprint might be a better fit than a retainer.
Do you handle the creative?+
Yes. Paid social lives or dies by the creative, so we treat it as a first-class deliverable. We write the ad copy and brief the visual concepts in-house. For static, motion, UGC and short-form video we either work with your in-house team, your existing creative partner, or one of the design and motion partners we trust. We'll always tell you which mode is cheapest and best for the brief.
Expect 6–12 fresh concepts per platform per month on a Growth retainer. Without that volume, you're not testing — you're just spending.
How do you handle tracking with iOS and ATT?+
We set up Conversions API server-side (with deduplication against the pixel), enhanced match keys, and offline conversion imports from your CRM. Aggregated Event Measurement is configured properly with the right priority order for each event. Where possible, we run holdout tests so you can see incremental lift, not just the platform's self-attribution.
If your tracking is a mess (it usually is, post-iOS 14.5), the first 30 days of the retainer goes into fixing it. There's no point optimising against bad data.
Will you join client calls?+
For white-label engagements, yes. We'll show up under your brand for sales calls, QBRs and strategy sessions. For direct retainers it's the consultant who runs your account on every call, every time. No account-manager middle layer, no rotating juniors.
Let's talk paid social.
30 minutes. No pitch deck, no pressure. We'll ask about your business and you'll ask whatever you like.