Keyword research
Search-term mining, competitor gap analysis, intent mapping. Built around real demand. Not what competitors are bidding on.
Service · Paid Search Paid
Paid
Search.
Google Ads. Microsoft Ads. Capture demand the moment it surfaces. Across Search, Shopping, Performance Max, Display and YouTube.
01 · What you get
What's included.
Every Paid Search engagement comes with the same foundations. No tiered features. No upsell creep.
Account build
Campaign structure, ad groups, asset groups, conversion tracking. Built clean so it scales without rebuilding in month three.
Daily monitoring
Spend, CPCs, CTRs, conversion volume. Checked every working day. Anomaly alerts catch issues before they cost a week of budget.
Bid management
Manual + automated strategies tested against margin and goal CPA. Adjusted as data comes in. Not on a fixed monthly cadence.
Creative & copy
RSA variants, landing-page experiments, audience splits. Always at least one live test running so we're learning, not just maintaining.
Looker reporting
Your own live dashboard. KPIs, spend, conversions, search-term insights. Updated in real time. No PDFs on the 5th of the month.
02 · Process
How it works.
01
Audit
Deep-dive audit of your account, baked into the retainer. Standalone available if you need a one-off review.
02
Strategy
12-week roadmap alongside tactical plans mapped to budget, goals, seasonality. Everything done with purpose.
03
Build
Account structure, tracking, creative. All built to be clean and scalable. The devil's in the details, after all.
04
Optimise
Daily levers. Weekly summaries. Monthly strategy calls. Getting your ads live is just the start.
05
Report
Plain reporting that communicates results openly. No vanity metrics, no spin. Just the facts.
06
Consult
Conversion Rate Optimisation, landing-page, tracking. Flagged when it matters for the benefit of campaign success.
03 · Channels
Where we run paid search.
Google Ads
Search, Performance Max, Shopping, Display and YouTube. Full-funnel. Bottom-of-funnel intent capture all the way to top-of-funnel demand creation.
Microsoft Ads
Microsoft Advertising for higher-intent B2B audiences. Often the cheapest CPCs in the market. Often undervalued by most ad agencies. We don't make that mistake.
04 · Proof 
A recent paid search engagement.
Featured case study Read case study
fulfilmentcrowd.
UK fulfilment-tech provider chasing high-growth omnichannel brands. We rebuilt their Google Ads programme around intent-led search and a properly-targeted display layer. And turned brand awareness into a measurable revenue line.
+60%Revenue
+55%ROAS
−20%CPA
05 · Pricing From £900
From £900
per month.
Three retainer tiers, scaled by platforms and spend. Free audit included with every retainer. Month-to-month, no lock-in.
Starter 1 platform · up to £30k spend
£900/mo Growth Most popular
2 platforms · up to £50k spend Scale 3+ platforms · enterprise spend
Custom 06 · FAQs
Common questions.
How long until I see results?+
Most accounts see meaningful movement in 4–6 weeks. The first month is build and clean-up. Negative keywords, restructured campaigns, fresh tracking. From week five onwards the data is clean enough for Smart Bidding to learn properly, and that's when CPA and ROAS start to shift.
Full transformation. The kind that ends up in a case study. Usually takes a quarter. Anyone promising you results in two weeks is either inheriting an account that's already half-working or telling you what you want to hear.
Do I own the ad account?+
Yes. Always. You own the Google Ads, Microsoft Advertising, Meta and LinkedIn accounts, plus every conversion tag, audience and creative asset we build. We manage them under your MCC. If we ever part ways, you keep everything and lose nothing.
It's the single biggest red flag we see when auditing agencies: accounts held hostage. We don't do that.
What's the minimum monthly spend?+
For Paid Search retainers we like to see at least £2–3k/month in media spend. Below that, Google's bidding algorithms don't get enough data to learn, and your retainer ends up outweighing the media. If you're under that, talk to us anyway: a one-off audit or a tactical sprint might be a better fit than a retainer.
Do you handle creative too?+
We write the ad copy, RSAs and responsive display assets in-house. For static and motion creative. Video, photography, banner sets. We either work with your in-house team, your existing creative partner, or one of the design and motion partners we trust. We'll always tell you which mode is cheapest and best for the brief.
Will you join client calls?+
For white-label engagements, yes. We'll show up under your brand for sales calls, QBRs and strategy sessions. For direct retainers it's the consultant who runs your account on every call, every time. No account-manager middle layer, no rotating juniors.
How is tracking set up?+
We set up Google Tag Manager (server-side where possible), enhanced conversions, offline conversion imports from your CRM, and a unified GA4 + Looker Studio dashboard. Every conversion we report on is reconciled against your CRM. If the platforms disagree with reality, we trust reality.
If your tracking is a mess (it usually is), the first 30 days of the retainer goes into fixing it. There's no point optimising against bad data.
Let's talk paid search.
30 minutes. No pitch deck, no pressure. We'll ask about your business and you'll ask whatever you like.