Microsoft Advertising for higher-intent B2B audiences. Often the cheapest CPCs in the market. And undervalued by most agencies.
Less crowded than Google. Cheaper clicks. And a few targeting layers Google simply doesn't offer.
Microsoft Search ads on Bing, Yahoo, AOL and Edge. Often 15–50% cheaper CPCs than Google for the same intent. Identical campaign structure works here. And reach the audiences Google misses.
Microsoft Merchant Center, smart shopping campaigns. We import and adapt your Google feeds. Keeping product data, structure and bidding aligned across platforms.
Native placements on MSN, Outlook, Microsoft Edge homepage and the Microsoft Audience Network. Quality inventory, brand-safe context, real B2B reach.
Image-led search ads that take more SERP real estate. Particularly strong on home, lifestyle and considered-purchase categories. And competitors rarely show up.
Layer LinkedIn-verified job title, company and industry on top of any Microsoft Ads campaign. The single biggest reason B2B clients should be on Microsoft. Google simply can't do this.
In-feed and out-stream video across the Microsoft Audience Network. Repurpose your YouTube assets. And reach an older, higher-intent audience missed by Google.
Every Microsoft Ads engagement comes with the same foundations. No tiered features. No upsell creep.
Search-term mining, competitor gap analysis, intent mapping. Built around real demand. Not just what competitors are bidding on.
Campaign structure, ad groups, asset groups, conversion tracking. Built clean from day one so it scales without rebuilding three months in.
Spend, CPCs, CTRs, conversion volume. Checked every working day. Anomaly alerts catch issues before they cost a week of budget.
Manual + automated strategies, tested against margin and goal CPA. Adjusted as data comes in. Not on a fixed monthly cadence.
RSA variants, landing-page experiments, audience splits. Always at least one live test running so we're learning, not just maintaining.
Shared and campaign-level negatives, reviewed weekly. The single biggest source of wasted spend in most accounts we audit.
Your own live dashboard. KPIs, spend, conversions, search-term insights. Updated in real time. No PDFs on the 5th of the month.
Monthly minimum, fortnightly on bigger accounts. Not status updates. Strategic conversations about where to push next.
Most agencies treat Microsoft Ads as an afterthought. Or skip it entirely. We run it as a deliberate part of the paid-search mix.
Most agencies copy Google campaigns into Microsoft Ads once and forget about them. We optimise Microsoft Ads accounts as their own programme. Different bidding, different negatives, different creatives.
For B2B clients we layer LinkedIn job-title and company-size targeting on every Microsoft Ads campaign. It's the closest thing to LinkedIn Ads quality at search-CPC prices.
We tune budgets to fully capture the 5–15% of Google's addressable market that's on Microsoft Ads. Instead of letting it impression-share lose at the limits Google set.
No separate Microsoft Ads fee. If you're on a Google retainer, Microsoft Ads comes with it. We run them as one programme, not two.
Microsoft Edge ships with new Windows machines as default. The Edge homepage and Outlook native placements give you decent top-of-funnel reach for pennies.
If Microsoft Ads isn't pulling its weight in your category, we'll tell you. We don't inflate platform spend to inflate retainers.
UK fulfilment-tech provider chasing high-growth omnichannel brands. We rebuilt their Google Ads programme around intent-led search and a properly-targeted display layer. And turned brand awareness into a measurable revenue line.
Connect read-only access. A senior consultant reviews your account and sends back a written summary of the top opportunities. Wasted spend, LinkedIn-targeting gaps, structural fixes. Usually within three working days. No call required.
For most B2B and considered-purchase B2C clients, yes. CPCs are typically 15–50% cheaper than Google for the same intent, and you reach a demographic Google often misses (older, higher-income, more decision-maker-heavy). The honest answer for low-budget DTC fashion is sometimes no. We'll tell you which side of the line you sit on.
No. We import the structure but rebuild bidding, negatives and creatives for the Microsoft Ads audience. Different match-type behaviour, different competitive dynamics, different creative best practice. Treating Microsoft Ads as a Google copy is the #1 mistake we audit.
Microsoft owns LinkedIn, so you can layer LinkedIn job function, company, industry and seniority signals on top of any Microsoft Ads Search campaign. It's the closest thing to LinkedIn Ads quality at search-CPC pricing. And unique to Microsoft.
Yes. We import and adapt your Google Merchant Center feeds into Microsoft Merchant Center, keep them in sync, and run Shopping campaigns natively. Performance is generally weaker than Google, but the CPCs are cheaper too. So the maths still works.
Microsoft Ads is typically run as part of a Google retainer, so there's no separate floor. Standalone Microsoft Ads-only engagements start at around £1k/month in media spend.
Microsoft UET tag (and server-side, where we can), enhanced conversions, offline import from your CRM, and reporting in your unified Looker Studio dashboard. Same hygiene as Google. There's no point optimising against bad data.
30 minutes. No pitch deck, no pressure. We'll ask about your business and you'll ask whatever you like.
