Sarah Liu
CEO at TechCo · 1d
Big day. We just signed our 3PL partner for the EU expansion. Couldn't be more excited for what's next ↗
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Paid Social LinkedIn
LinkedIn
Ads.
The only platform where you can buy job titles. We run lean B2B campaigns built around account lists, real intent, and creative that doesn't read like a banner.
LinkedIn feed simulation linkedin · feed · promoted
Organic Promoted
01 · Campaign types
The LinkedIn ad surface, used surgically.
LinkedIn is expensive, but powerful. We pick the formats that earn their CPC against pipeline, not impressions.
01
Default unit Promoted
Single-image
The bread-and-butter in-feed unit. Strong asset, sharp intro line, clear CTA. Where most LinkedIn ads should start.
02
High engagement 2 / 8
Document ads
Native PDF carousels rendered in-feed. Outstanding for thought-leadership, playbooks and reports. Typically the highest engagement format on the platform.
03
Top of funnel Promoted
Video
Short brand and explainer videos with captions on by default. Used for awareness and audience-building among target accounts.
04
InMail-style Book demo Learn more
Conversation ads
Native message-style ads with branching CTAs. Higher-cost, higher-attention. Used selectively for high-value ABM lists.
05
Lead capture Lead-gen forms
In-platform forms with LinkedIn profile data pre-filled. The single highest-converting LinkedIn format for gated content and demos.
06
ABM Matched
Matched
Matched
Account targeting
Matched audience uploads of named account lists, combined with job-title overlays. The closest thing to true account-based marketing on a self-serve platform.
02 · Deliverables
What you actually get.
Every LinkedIn Ads engagement comes with the same foundations. No tiered features. No upsell creep.
Account-list build
Named-account sourcing, ICP definition, matched-audience uploads. Segmented by intent and pipeline stage from day one.
Audience strategy
Job titles, seniority, function and skills layered over account lists. Look-alikes built from your closed-won customers.
Daily monitoring
Spend, CPMs, lead-form fills, in-platform CTRs. Checked every working day. Anomaly alerts catch issues fast.
Bid + budget management
Manual CPC against cost-cap, tested against cost-per-meeting. Adjusted as pipeline matures, not on a fixed monthly cadence.
Creative testing
Single-image, document, video, conversation ads. Variants rotated regularly. Always one live test running.
Pipeline integration
CRM sync, offline conversion imports, closed-loop reporting on meetings booked and revenue won.
Looker reporting
Your own live dashboard. CPL, cost-per-meeting, pipeline-stage breakdown, revenue won. Updated in real time.
Strategy calls
Monthly minimum, fortnightly on bigger accounts. Not status updates. Strategic conversations about where to push next.
03 · Why HOC
What's different about doing LinkedIn with us.
LinkedIn is the most expensive paid surface in B2B. The wrong setup will burn budget fast. We run it like a pipeline tool, not an awareness channel.
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Account-list-first
Most LinkedIn accounts default to broad job-title targeting. We start from named account lists. Your ICP, your existing pipeline, your customers' competitors. And layer titles on top.
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Lean-budget playbooks
We have working models under that consistently produce qualified leads. Less common than you'd think. Most agencies refuse LinkedIn under £10k.
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Real cost-per-meeting reporting
We close the loop between LinkedIn lead-form fills and meetings actually booked. That's the only number that matters in B2B. And the one most agencies dodge.
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Document ads done well
Document ads work, but only with copy that doesn't read like a marketing brochure. We can advise on how best to present your document.
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Frequency-managed sequences
Multi-creative sequences targeted at the same account list, frequency-capped so we're building familiarity without spamming. The right way to do "warm before the call".
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We say when to stop
If LinkedIn isn't producing pipeline by month three, we recommend pausing. Even though it's our retainer line. Most agencies won't.
04 · Proof 
A recent paid social engagement.
Featured case study Read case study
Dream Weddings.
Five award-winning UK wedding venues with one ask: grow event bookings hard and fast, without lighting budget on fire. We rebuilt the paid programme around couples already moving from inspiration into vendor selection.
+65%Event bookings
−45%CPA
+35%New customers
05 · Free audit Already running LinkedIn Ads?
Already running LinkedIn Ads?
Get a free audit.
Connect Campaign Manager access. A senior consultant reviews your account and sends back a written summary with the top opportunities. Targeting overlap, creative diagnostics, attribution gaps, structural fixes. Usually within three working days. No call required.
06 · FAQs
LinkedIn Ads, common questions.
Is LinkedIn really worth the CPCs?+
For B2B with deal sizes above £5k it usually is. But only with the right setup. Account-list-led targeting, lean creative cadence and tight conversion definitions. Without those, you're paying premium CPCs for awareness you didn't need. We'll tell you honestly whether your ICP and deal size justify the spend.
What's the minimum monthly spend?+
We can run productive LinkedIn programmes from around £3–5k/month. Lower than most agencies will accept. Below £3k it's hard to get enough conversion data to learn from, but a tight ABM list and document-led playbook can still get you measurable meetings.
What kind of results can I expect?+
For B2B SaaS and services we look for cost-per-MQL of £80–£300 depending on category, and cost-per-meeting of £400–£1,500. Pipeline shows up by month two, deal velocity by month four. We track all four metrics, not just the first.
Will you build the ABM account lists?+
Yes. We work from your existing CRM lists, build look-alikes off your closed-won accounts, and add intent layers (Bombora topics, web-visit signals, hiring data) to the targeting. The list-building is half the LinkedIn engagement.
How does LinkedIn tracking work?+
Insight Tag on the site, server-side via GTM where we can, plus offline conversion uploads from your CRM so we measure against meetings and pipeline rather than just form fills. LinkedIn's reported CPA is a directional signal, not the truth.
Will you work alongside our SDR team?+
Yes. We encourage it. We share the account list, the creative cadence and the engagement data with the SDR team so cold-outreach can ride on the back of warmed audiences. Paid and SDR working as one programme outperforms either run separately.
Let's talk linkedin ads.
30 minutes. No pitch deck, no pressure. We'll ask about your business and you'll ask whatever you like.