Step 1: Make Your Shop Look Trustworthy

  • Clean design, strong branding, quality visuals.
  • People decide in 2 seconds – your shop needs to feel legit.
  • Aim to hit 1,000 sales fast (even if profit margins are low). It builds trust and unlocks access to better creators.

Step 2: Get Reviews – Fast

  • Reviews influence the algorithm and creators.
  • Use tools like Judge.me, Okendo, or Yotpo.
  • Prioritise volume early. Reviews = trust = conversions.

Step 3: Start with Paid Traffic

  • Promote your best creator-style content using Video Shopping Ads (VSA).
  • Avoid GMV Max in the beginning – it’s not built for new shops.
  • VSAs give you more control and better early results.

Step 4: Hire 3 Consistent Creators

  • Just 3 daily posters – no need for 30.
  • Pick them after seeding 100-200 creators with free product.
  • Focus on consistency and authenticity, not scale.

Step 5: Repost Winning Videos

  • Only repost your best-performing creator content.
  • Your shop page should feel like a curated highlight reel.
  • Keep it clean, engaging, and proven to convert.

Step 6: Run Spark Ads from Creator Posts

  • Promote their posts using Spark Ads – not your brand’s.
  • Leverage their audience, trust, and engagement.
  • Spark Ads typically perform 3–5x better than brand-led ads.

Step 7: Go Live Daily

  • Live selling converts. Simple as that.
  • Use a script and show the product in action.
  • Doesn’t need to be polished – it just needs to happen daily.

Step 8: Work with Rising Creators

  • Don’t chase influencers with huge followings.
  • Partner with creators gaining traction now.
  • Lock in exclusivity or long-term deals before they blow up.

Step 9: Use Tools to Track Winners

  • Tools like Kalodata and FastMoss show what’s trending.
  • See what’s working in your niche and model it.
  • This saves time, budget, and gives you a data-backed edge.

Step 10: Stay Consistent

  • TikTok Shop rewards volume, testing and iteration.
  • The brands that win keep the content flowing, review scores high, and ad testing ongoing.
Topics
PPC Optimisation
Jake Cronin
Written by

Jake Cronin

A PPC and eCommerce specialist with a passion for paid and growth marketing — from feed strategy to creative testing.

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