How we structure Meta / Facebook ad accounts based on daily spend limits:

Under 500/day
Keep it simple.
→ 1 ASC
– Let Meta allocate.
Testing campaigns can tank overall performance, so new ads go directly into the main campaign, rotated carefully.

500–1.5k/day
→ 1 ABO for testing
→ 1 ASC for scaling
– This is where you earn the right to isolate tests.
– But keep testing spend under 30%… too much and it’ll drag the account down.

1.5k–5k/day
→ Same setup, but now the structure matters more.
– Winners get moved into a scaling CBO with separate ad sets by batch/month.
– Each ad set gets a minimum spend to avoid over-allocation.

Written by

Christian Horne

Founder of HOC. Almost a decade in paid media, managing multi-million-pound budgets across B2C and B2B. Lives in Lancashire, hates fluff.

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